Research
June 19, 2015
Michael Kors uses Snapchat
By Kay Sorin
In a quest to facilitate the consumer’s path to purchase, luxury fashion brands are looking to improve search and display advertising, according to a new report by L2.
{"ct":"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","iv":"1ae9d6bcce26a67e63a0728dfe23dc28","s":"0efa8b5fc70fb331"}
Share your thoughts. Click here