Research
June 19, 2015
Michael Kors uses Snapchat
By Kay Sorin
In a quest to facilitate the consumer’s path to purchase, luxury fashion brands are looking to improve search and display advertising, according to a new report by L2.
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","iv":"93bbe9fe3acb8d5ab33fe6722c317c16","s":"3bd30c1b4f126960"}
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