Research
June 19, 2015
Michael Kors uses Snapchat
By Kay Sorin
In a quest to facilitate the consumer’s path to purchase, luxury fashion brands are looking to improve search and display advertising, according to a new report by L2.
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","iv":"8f270c21acb0d7fa6851db1906be40ec","s":"d6ddbd40aadfb3cc"}
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