Research
June 19, 2015
Michael Kors uses Snapchat
By Kay Sorin
In a quest to facilitate the consumer’s path to purchase, luxury fashion brands are looking to improve search and display advertising, according to a new report by L2.
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","iv":"441afd60f5dca35cbc5564df8f4e6547","s":"3aa8f0dc08edf140"}
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