Research
June 19, 2015
Michael Kors uses Snapchat
By Kay Sorin
In a quest to facilitate the consumer’s path to purchase, luxury fashion brands are looking to improve search and display advertising, according to a new report by L2.
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","iv":"7d62f18d07767b2902dc0c760908e3d2","s":"0c3632370ca71068"}
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