Research
June 19, 2015
Michael Kors uses Snapchat
By Kay Sorin
In a quest to facilitate the consumer’s path to purchase, luxury fashion brands are looking to improve search and display advertising, according to a new report by L2.
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xWMegN69JVOlIk\/aFJbN1Zk5dwAGdIDayQWFordPwRlnqJu0egoSpVDV0easObU7Xc0Zk1B0ViBbOOCwiiQKcyiztNJ7Tint7RcaamBkLeTcX2GZHWLzfE1AGXl98BKNnzbuhWXt5FpoUW0BBB9BH5dZh4RMrWUhb9XNi6\/6jwjI2PjOh8eyjH4VjGpVzXEMCoDXICLF5FMC+u5Osm7AajgOQ2OkNQ2J7kfSgHViDAai9AFwyxBsCzvFCzhtDZ1ZlCHokdbZ0r7PAOsVN4RrZivegmHFPanJNP22CPV5y2bD2\/cYBL3ePJGWJ4t8ysDmR4zvKFYcV6QHlCMT0jNz+ofYVnUUcYwY9OyNkR9SfvCI3CcJqcAmRFDQM9I5\/5PpM6n8PEr0qHmfNTfkTtbxrX9DddYEIf\/vW8R+bRYNSfnzqmAKkdr9REzIPHQomJFwJ5Vkqt2SBFs1aBW5Qi2DSIz+vWdhf+1Mw5Cvgqqt\/feXx1hKIW1Dyjj6JFMvbuDxZ6aP8VGZ8XTYLhtS8ZbPLeVsgQUpIokb0OK4wsovUr6k3oHNFIgiA9Sclq9CbdgL7tTgfpiW8IjDukQmyt\/JbZmsvtLgtJKzQAdiPppQow35ZDprtuR+cfqnue51WpJmWoqjfOio5DX7I\/9ovjv3OK3litgkFoV5IWPFYPxjspHClpwGT1yNegPphWW8zI4EN3s49apHm2QvG+zleoPCQGI71LCBvCK9yXDCT9zjBj7hE08oWN5Hi6rSlVsLbaGQgI3DTD5EmdjkgEo6lcLvczJ7tCfhe82hQjEkNOS4AyIR60qBj6sKijWRDX8TL16VtGxdFB1815DQT0ai4YxLQpCLE4y3YPWxXYd340k\/Dn7HSdcBAJKid3609gYNF+q2QB2DcWq1bZmDXLJa3NgaGRPBowXBO5ID0So8a\/E42zyYDnfvb6UCfXlc94z7ZltFLB\/zUkpsYtE4zpk0dmnMG26y4DJMcgpAIzdhA1x\/HYzRz3J1u+GOw6Q6bXXk83QzgLfIngCXmmFsaG9Tg8VFFmU4HBh+jKl30ifwWB59Ch20QVZ0eO4UL5wZCokReevtlsd9oHhAB2x+5ZKo\/nEoN4NNNTBscaGG5sWHpHaeikX\/sY2xQZ6zr9pv6PiMigiyFJPjTPsBJcZf+nHLbWAZNQCDRbpj\/g1GdyHpsW+DF80S3fMC90f4EjrpFLxAxL0vV+JYG2ijUpfv3O1p0W2VR0gtGSjK1FVr67reCQq0fLD6Tz7pawn6oCI7WKvIiuEd4TlZsYVqQQI+531rk2MZgesb02KAVOQM1lWdOFAT4isTKQ3l\/XPmQ36b8YG7Oc2W6a\/AhzjSqxaj9KSP1WhYNnk+lYgYSjyKcirIsjJuGlVVU+AExyZsuuNcnx+YrhyHJHuKgekQF1hKgaAlztRxHv8IWI4h3yRvwyXK8tKK7knycpQcR32FZiNlVLs9kSLJRfDqPxyDJ8JnzMjg+ZKfGtrjEJfLGadAp2Wf+9Ch\/23e57PVWempnk9c\/39SJuJyUjM8Q6RXjZh3uwtqyYhcy2q5ajY6dvIiUwNzfU6XxeiweeSWYK16E5XLsoYSl\/b8YNp3FrA0qoh9pJ8cgF2RqV4VDpJ4a\/1gq9urrGke4MbEEZTaIjaS\/827wjK3zBhTnmeoJMkHXmBumPx33Xnr4lzotHVtnhGEH+t1Dh0TGUIxltSQHxgx9IaIkPV6A07dFYdHRrLHXsJtfOwUeTpIQ3xsYI9R3bYlVEkJundL9Xzxw+kLcu\/jRYcH152bfIi1WIqCHVSm1NtQR5ycrLtVcAOjiOj05pJ7JHIUyMV7\/s\/\/+mp6gU\/qSZWEG8EhLGwTotrnAR6ZOLuwD+C862igC32w0xm17jpb2IvHp9GFuyoFaqpEHR0XOtRuA7HmUm57CWExqQhiwEqKimnZWnWlwuWBNyUVZwhopj6\/0wKZZ\/ly2GBOMEFKmvL\/wJQm1YCPfftHXzqq4mi7M+15u63oDzGgCzTGZLTjTyANkbB5FR1Y7ntSuMWlJU6zL+2k60aF6qwFGm5M0coSdWyoM20CFvZDJnsOryYadD477zQYlRyZa3UlWacbclnaQ6QEk22AYR1JQ8b5GRbRkxUSru8FX1Bpi31ZbIp6HYn\/o1It7akTr67jhzxyYXiKa8ipid1IQ0DCxNECyR0zWKLARjwX6h4NVnUTUplTMOLvCmh\/XeVZdZ9o7HtfQYu+rwJCwRAP0U8gvRoPSVLcpuNHeqDwKshdIZCMNpC6yJfh9u2Ww2qMSBsy3SBuqLARp3hFnmlKPIcJEWpibx2ekVfbs1N3vLAvn1mArsGRmfmQ8AXxKzbDzq3IXp4TlpKYPAHcF6x0j6Y3F1ZRrCMuS3aTYfF7fZV7wDMxB+9\/c56vTa4GqZ0fiMGyu1lmj3EAD1HjyqaU0lGHl5g\/zrJog\/knMZsZrBQHUvB9oVWy1zPULQj9AV\/wmktX4Qie9ae2\/VgJxLCpg4ei0Z\/\/\/OAA7Ij\/r\/oTSwVHzdDbedejTvKCfWkS3nu0cdjpghNpbZAlBYhtQOenKywJTO8MMAZxWWUQO7YNmiMjvPtRvIUtpWzXfycuTf+HkizV1dHLA+NEHeB4CAt5rRdNYT8rEameV9Fu+oZw27LCxNSyAUpiW7v6xMWA7u0FJFbeMNytBLo9LOfDlsTs9vd2kmeCQfSQRGxG+IwmB02ehERzFbbnDmFrTRmaHR3AfbE8iTh\/O7iiYyXg\/xqXiB+5XkCqrzJxT8U2kb3sS4g4iD5XujZm\/fWEAXSamuCmTFko7WgnQaeRiEeSXajXNzAcvbRniPZtZ\/8flNPJmPU6NWNeHNNNbP4gbBAPGNN+gVDZUc5mqROCL06rf1XzZUvSQ2XMS0k\/O\/WVFK8D1bJQw5v\/5HjlYHuQ\/Tx4TDhlVnJ8BG8XBJo1vjHUhGpHwvp6VXsn3uqF4mO3fRNAqKEQKJRCFXJjzpMvZKbyYIXEMPxPbLPlRbWfUZVp2eDr0JMixifnhqIEXIWDtMoFRbzoTksA5zZui2gH9RLeKU6z5lADTXDuXhAmMCaxPq4iG6fVVWH8UKClGVluMT7PJ2XG\/S9mMABT0TSba42KJ\/U9jDif6codsDDay97Tx+X+G4t\/FparY9RVUw1qvy6HUZWZ0fjFubcENvHk25xne7W07MzDwGSUmlfj3yCCWxKv9ighZq8onkhxNOxuKPaa7AfUjwVrdoMYjm9Z9Xip3SOxNm1Mzr2Pb0w3\/P7dzRia7TWElU07V3NdRc56zyAmp9ivx5j5YASBw\/6yGEExGnjh2MR2uglucawFBIUnfDHrN7Eqq3QqMGBaZbc64CdWU9s7Pudu82QCGGP85F4jS\/GjAGceHl1ef5f3mJ1nMETo5WztEj65J9fvPGqzOJfiLSe1Hv2s6WDh2Z34cVjzHF6lsDhx9wCepy8EfiFaosNoEBn0gxnESAw0fZmEO9vgCqWQP0GVAeneVNkTWQq4JXCuYb+NqvdSzGouUuVW936YTs\/HfA\/pEyUQXvRpdQLMSXgJXNvPdajTgqlavQ+qL3XiS69Myklu5xvB+JJ\/Z8FaTeX14jpjiVLzbvYGhfU00TtqHYkb+ksmAzILJTRHMj85p7vYFZXDbiDXBDoXHAaLy8xT6aXUbc75X7QsSN+kS3MvngHxIII5PzvZ0Xo4VkzfOi5jqsyCVvjEryuP1cG8mkJW\/H9rLgvoNhdDLeAmxvSceexuUs1uJF6zzWpyIwVJO+XmqgrFB9gG5fWNoKTzKM86FK\/hCGyVb74qe5jB9l8NryvMza6QEV\/1FchfqSOfwec8dubZGP8jHvrCn9pGjqbdbC\/Q\/lq5NjeFUhS5KqL2UD7yXH\/7Up\/9b4fny9oHMneN8uDX3v2BHs8MebA76fxTVZYabZT9JohJZaJ0D2tIcHPrT+Cfq7XmOeI4eOUXKtKcmprxJtz+QKIl0QcFTdYnvmcj\/s5TbHpnRT1gnK7l9Mn+CV+KgfnC9EfgkQOvwpca9xlmTMem+O+aNVxbI\/Z\/jt\/Jdj+8LmB9XFpuWTvfFr6BWwMc\/CsyFzhQPctvfC+Ll6L66Tdr6SEjZQzPTBnYkbVGWvsOBnPac+EPvp9CFaQNXe3051BQlCsA\/Wb8Y4hK3lQ5A7dlYgXO4Up4NrWdG6JQzvC7U5m5XU9nmgAf7iBftV0nk3WhkdNWx7YSzuNrva8WmGva6ugrtzPbSIJMnGVKJ1jhsp7l1RcaRebKCjJ7EUVm9kpEYGNERgjA6vTDMQKXNxDA2RjdQBwc8por1RDtpSSCBJY9uwSdSBkOlWbMWGQDye5gyB\/00EY0+4jKj4JyJJsplYGi00Vj2GFo+aBtYLAGcM67qrU5ypwO49DMUwXGAUgNr9n\/vNWVw8i+EpxPT7vYl7FfjUbWJ0\/0EofDpjzVy\/4hNxc2ttTth9fm5Zi80Kte+FZJMMRKxE5Mmtc7GnV09NXs7NVh\/ChHU3Dx8UDewZIjhuBp0ngWZ1OmpjBw1FktkzsPHtrUYa4zVByLCre+wjO2BqyTGlv5FHnwNmlHISTRk1AYgH7wIQ==","iv":"2bd933d6253a46d97d4a9cd7bf4ec16a","s":"b3d885dffdde01c5"}
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