Jaguar debuts mobile ad campaign in new ESPN app
Jaguar is promoting its XF car model with mobile banner ads within ESPN’s Fantasy Football 2009 Draft Kit iPhone application.
Jaguar is promoting its XF car model with mobile banner ads within ESPN’s Fantasy Football 2009 Draft Kit iPhone application.
Luxury fashion brand Dolce & Gabbana is using mobile as a direct communication channel between the company and its customers.
Upscale retailer Polo Ralph Lauren Corp. will upgrade its iPhone application with new features that reflect its haute couture line and products reflecting a luxury lifestyle.
Sephora has launched a new mobile service that allows shoppers to easily browse product reviews when considering an in-store purchase.
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International fashion house Chloé has launched an iPhone-optimized Web site and an app to let fashion-savvy consumers stay connected with the luxury brand even while on the go.
Polo Ralph Lauren Corp. has launched a mobile commerce service to let consumers buy products through their handsets.
Procter & Gamble’s Hugo Boss luxury brand raised awareness for its Element fragrance via a multichannel mobile media campaign.
Donna Karan International is using the mobile channel to reach female consumers directly, woman to woman, to speak about clothes, objects of desire and personal passions.