New York Philharmonic plays out direct mail strategy with QR codes
Symphony orchestra New York Philharmonic is engaging consumers via direct mail and mobile by embedding QR codes into its mailers.
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Voyage Privé, ideeli join to create travel site
Members-only online travel site Voyage Prive has teamed with flash-sale apparel and accessories retailer ideeli to double their customer base and incentivize affluent individuals to purchase exclusive travel packages.
Audi minimizes roadside assistance wait times via app
Audi of America will be introducing a roadside assistance application that lets consumers get help with their vehicle via their smartphone.
Tod’s, Derek Lam and affluent Americans – News briefs
Today in luxury marketing – Tod’s profits up 33pc; Post-recession, the rich are different; Derek Lam, eBay celebrate line; Luxury-goods firms contemplate IPOs.
Luxury Daily, May 12, 2011 – Hermes, Cartier on Bluefly: Big Luxury tries discount
Hermes, Cartier on Bluefly: Big Luxury tries discount
Hermes, Cartier and Botkier products are now available on ecommerce destination Bluefly.com, leading some to wonder if even the most prestigious luxury brands are succumbing to discount fever.
April luxury spend up 9.6pc year-over-year: SpendingPulse
MasterCard SpendingPulse has released its spending reports for April 2011 which indicate a 9.6 percent luxury spend increase year-over-year that can be partly attributed to Easter sales.
Mercedes-Benz leverages brand value for CLS push
German automaker Mercedes-Benz is continuing the multichannel marketing campaign for its 2012 CLS class with a dedicated mobile application designating luxury-specific technology and features in its vehicles.
QR code scanning increases by 4,549pc: study
Mobile bar code scanning has increased by 4,549 percent in the first quarter of 2011 on a year-over-year basis, according to a Mobio Identity Systems study.
Tablets, Louis Vuitton and Anna Wintour – News briefs
Today in luxury marketing – Tablet as savior? Not so fast; Branding Louis Vuitton: Behind the world’s most famous luxury label; Anna Wintour joins the Met board.