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New York Philharmonic plays out direct mail strategy with QR codes

May 13, 2011


philharmonic-185Symphony orchestra New York Philharmonic is engaging consumers and driving them to the venue via direct mail and mobile by embedding QR codes into its mailers.

Consumers can scan the bar code found on the mailer that will direct them to the orchestra’s mobile site. The mailer is focused on this season’s attractions by the NY Philharmonic.

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