British automaker Rolls-Royce Motor Cars is commemorating the 100th anniversary of its hood ornament, the Spirit of Ecstasy, by driving customers to its showrooms to view special portraits by the photographer Rankin.
Italian watchmaker Panerai is directing traffic to its stores and digital outlets with the launch of a new iPad application that serves as a puffed-up product catalog.
Italian linen manufacturer Frette and Small Luxury Hotels group are joining forces to cross-promote a stay at one of the hotels using email blasts and Web site promotion.
Registration is open for the Mcommerce Summit: State of Mobile Commerce 2011 on May 12 featuring eBay, Target, HSN, Carrabba’s Italian Grill, Sunkist and Jewelry Television. This New York event is a must for execs seeking the ins and outs of mcommerce.
Today in luxury marketing – Gilt Groupe valued at $1B; Bulgari back in profit; Jaguar Land Rover meets with government over £750m expansion; Emma Watson for Lancôme: Now it’s official.
Mobile is introducing greater complexity than marketers have seen, faster than they are ready to handle it.
Toyota Motor Corp.’s Lexus is showcasing features of its CT-200h hybrid model via Conde Nast’s Vanity Fair, Details and Wired publications and is the first brand to use interactive gigapixel images in nationally-printed publications.
Mobile commerce is ramping up to be the undisputed star in the mobile ecosystem, with consumer adoption forcing retailers to switch gears and adapt to the new reality. Here are best-practice tips to navigate that world.
