Global investment banking and securities firm Goldman Sachs is incorporating QR codes into its print ads to further educate and inform consumers of the company’s efforts to rebuild New Orleans after Hurricane Katrina in 2005.
Upscale brands such as Waterford Wedgwood Royal Doulton, Steuben and Tiffany & Co. are turning to MyRegistry.com to encourage a one-stop shopping experience for engaged couples and expectant mothers.
Today in luxury marketing – Luxe brands lagging 2008 valuations; Mulberry celebrates 40th anniversary with book; Separating true luxury brands from pretenders.
While impeccable service, exclusive offers and personalized content are key elements for luxury brands, it is also important to recognize the customer’s on-the-go, connected lifestyle.
Swiss watchmaker IWC Schaffhausen is flaunting exclusive images and content of its Portofino timepiece collection available only in May issues of Modern Luxury publications, shot by renowned fashion photographer Peter Lindbergh.
Approximately 61 percent of the 22 million wealthiest individuals in the United States own a smartphone, indicating a potentially untapped market for about 8 million smartphones, or 39 percent of the affluent, according to a recent study by American Affluence Research Center.
Land Rover, maker of Land Rover and Range Rover cars, is pushing its Evoque models with an Internet film called “Being Henry” that allows users to watch the film that ultimately reveals the consumer’s perfect car.
Today in luxury marketing – Benjamin Millepied to front YSL scent; Lexus fights ‘house on fire’ as BMW steals decade-long US lead; Retail jobs rise.
Much in the way that social media has engendered this shift for interpersonal and non-commercial experiences, proximity marketing represents an entirely new way to take in the commercial experience.
