Chanel leads iconic brands with optimized jewelry, watch sites
French fashion house Chanel is taking one giant leap for iconic luxury brands with the launch of two mobile-optimized sites for its fine jewelry and watch collections.
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Luxury Daily, May 6, 2011 – Chanel leads iconic brands with optimized jewelry, watch sites
Audi curates Manhattan replica to kick off urban planning event
Audi of America is attempting to stir discussions about urban mobility and sustainability for the future by assisting in building a scale-model of New York in 2030 that will be on display during the Festival of New Ideas May 7-9.
Waldorf Astoria plays up individual property qualities via dedicated site
Hilton Hotel-owned Waldorf Astoria has chosen a microsite to market its “Best of…” summer offerings that flaunts special characteristics and activities at branded properties around the world.
Oscar de la Renta, Missoni and retail sales – News briefs
Today in luxury marketing – Oscar de la Renta to depart 7th Ave; Missoni for Target will be priced from $2.99 to $599.99; Retail sales surge in April despite higher gas, food prices.
FTC files suit to end abusive mobile marketing campaign
In addition to reaching settlements with Google and Twitter over their privacy practices, the Federal Trade Commission has stepped into another digital arena and filed its first lawsuit challenging a mobile marketing campaign.
Luxury Daily, May 5, 2011 – Luxury goods spending could reach $275B in 2011: study
Luxury goods spending could reach $275B in 2011: study
Experts have predicted a possible $275 billion spend on luxury goods in 2011, an 8 percent growth from last year’s $255 billion, according to a new study from Bain & Co.
Lanvin’s collection to cost 10 times more than traditional kids’ apparel
French apparel and accessories designer Lanvin is going back to its roots to woo mothers with the launch of its pricey new children’s line for little girls, which reportedly will cost more than 10 times the amount of other childrenswear.
Best practice for luxury department stores using QR codes
Barneys New York is joining the ranks of luxury department stores such as Bergdorf Goodman, Bloomingdale’s and Neiman Marcus that are using QR codes to engage consumers and drive in-store or mobile traffic.