Nordstrom is promoting the “One Day Without Shoes” program by holding events at its department stores that build awareness and gain money for children in Third World countries who do not have shoes.
German apparel and accessories designer Hugo Boss is using email and digital media to push merchandise with a new online suit shop to help customers browse more quickly and efficiently.
Today in luxury marketing – Court clears Dolce, Gabbana; LVMH signals continued pursuit of Hermes; Isaac Mizrahi ready for the aisle.
The three screens – TV, Internet and mobile – represented 71 percent of media consumption in 2010.
Estee Lauder Cos. inked an exclusive fragrance agreement with Ermenegildo Zegna Group, opening up yet another lucrative channel for the storied Italian brand.
British ecommerce site Net-A-Porter and nonprofit organization Runway to Green tapped more than 25 luxury designers for a limited-edition collection raising funds and creating awareness for leading environmental organizations worldwide.
Luxury marketers are tapping channels such as in-store, digital, out-of-home, direct mail and print to drive customers to mobile for exclusive content, products and offers.
Lexus is teaming up with six of the world’s most distinguished chefs as the automaker unveils its first culinary effort convening April 28-May 1 at the 4th Annual Pebble Beach Food & Wine festival in California.
Fragrance and candlemaker Jo Malone takes over the Beauty Blooms Bloomingdale’s spring mailer with an independent fold-out sleeve promoting its new tea fragrance blends.
