Brands such as Cynthia Rowley, Diane von Furstenberg, Marc Jacobs and Helmut Lang are taking their merchandise to the streets this weekend with a sample sale benefitting Japan victims with the Fashion Girls for Japan event in New York.
Calvisius Caviar has placed its first iPad and iPhone application at the forefront of its marketing strategy for the brand’s exclusive caviar selection.
Luxury hotel chain Ritz-Carlton has raised the bar for luxury hotels – 118 floors high to be exact.
Automaker Mercedes-Benz is strengthening its commitment and relationship to golf by hosting a mobile golf tour powered by the PGA of America.
Today in luxury marketing: LVMH fund to target Indian lifestyle arena; Burberry tape Cara Delevinge as new model; China’s venture capitalists go luxury shopping.
While all sights have been locked in on Apple and Google to see how high the bar will be raised, Amazon has built what is arguably the best combination of products to be a force in the mobile marketplace.
Leather goods manufacturer Tod’s is targeting consumers with a short film to promote its spring/summer collection and, in the process, building its email database.
LUXURY DAILY The News Leader in Luxury March 28, 2011; ***************************************** Category: Multichannel PORSCHE TAKES NEW DIRECTION WITH MULTICHANNEL CAMPAIGN https://www.luxurydaily.com/18035/ By Rachel Lamb Automaker Porsche is attempting to reinvent the way U.S. customers see its vehicles with the launch of the multichannel “Engineering Magic. Every day” campaign that uses real Porsche customers to share […]
Creative directors and founders of brands such as Dolce & Gabbana, Gucci, Marc Jacobs, Donna Karan, Ralph Lauren and Tory Burch have that special personal touch that wins them brownie points with consumers. What is the magic recipe?
