A study by J.D. Power and Associates found that luxury brands such as Jaguar, Four Seasons Hotels and Resorts, Mercedes-Benz and The Ritz-Carlton are most widely known for their excellent customer service.
Luxury lifestyle magazine Robb Report uses its Car of the Year award to woo potential readers and solidify its position as the authoritative automotive consultant.
Rolls-Royce is showcasing its bespoke capabilities via a luxury sedan powered purely by electricity at the prestigious Geneva Motor Show.
Today in luxury marketing – Christian Louboutin’s trashy new shoes; Roland Mouret to open flagship; Swiss watch exports rise 16,9pc in January; Macy’s earnings rise.
Department store chain Nordstrom’s $180 million acquisition of flash-sale site HauteLook moves the retailer into a more prominent Web position and will solidify its role in one of the fastest-growing sectors of retail.
Microsoft’s Bing has experienced significant growth, signaling the need for marketers to spread their search marketing efforts across multiple engines.
Consumers are expected to flock to their Twitter feeds and Facebook pages to interact in real-time with their friends while watching the most highly-viewed and talked-about advertising opportunity for luxury brands at the 83rd annual Academy Awards.
British luxury brand Burberry is expanding the reach of its fall collection by streaming it live online on Feb. 21, including broadcasting the show in London’s Piccadilly Circus.
Luxury brands such as Burberry and Gucci understand the opportunity associated with advertising in the Elle iPad issues that allow for rich video and tap-to-buy ad units.
