Donna Karan relies on digital channels to expand reach beyond red carpet
Donna Karan is bolstering its social media strategy with the launch of a virtual trunk and runway show showcasing the brand’s fall collection.
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Marc Jacobs drives consumers in-store via Foursquare push
Designer Marc Jacobs is delivering its brand message to its existing and potential customers during Mercedes-Benz Fashion Week via a Foursquare initiative.
Mobile-based email up 36pc year-over-year: study
Mobile-based email saw an increase of 36 percent over the course of one year, indicating that luxury brands should be optimizing their campaigns so that they render adequate experiences for affluent consumers using smartphones.
Bulgari, BMW and Polo Ralph Lauren – News briefs
Today in luxury marketing – Kirsten Dunst named Bulgari face; Pay for latte with BMW key; Polo Q3 profits jump 51.6pc; Fashion footware sales increased in 2010.
Clamor for mobile marketing begins
While the traders over on Wall Street took risks aplenty with our money, marketers were waiting for others to take the first few giant steps.
Luxury consumer spend up 4pc year-over-year: study
Affluent consumers are regaining confidence post-recession and the outlook for the luxury goods industry is improving, according to a study from Unity Marketing.
Luxury Daily, Feb. 9, 2011 – Luxury consumer spend up 4pc year-over-year: study
Ralph Lauren revamps Web site to create better showcase of products
Ralph Lauren has relaunched its ecommerce site with more style advice, images and information that is sure to increase time spent with the brand online.
Hublot to increase brand awareness through Alpine World Ski Championship
Hublot, the official timekeeper of the 2011 FIS Alpine World Ski Championship, hopes to build brand awareness through the televised event.
ShopStyle introduces mobile app to complement Mercedes-Benz Fashion Week
Online shopping destination ShopStyle has launched a mobile application to provide fashion-savvy consumers coverage of the Fall 2011 Mercedes-Benz Fashion Week.