Christie’s bids on mobile to supplement auctioneering
Auction house Christie’s has launched a suite of mobile tools such as a device-optimized Web site, applications and SMS alerts to bolster its digital strategy.
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Stuart Weitzman goes eco-friendly with upcoming handbag line
Shoe designer Stuart Weitzman continues to extend its brand into the accessories space with the development of an eco-friendly handbag line made for its 2011 spring/summer line.
Alexander McQueen, Haider Ackermann, Hermes and LVMH – News briefs
Today in luxury marketing – Check out the first video for Alexander McQueen’s revamed McQ collection; Haider Ackermann does not want to make anymore men’s clothes until he feels like it.
How to optimize mobile marketing efforts with targeting
It sounds obvious: optimize for the right audience to achieve your online marketing goals. But many marketers do not – for several reasons.
Luxury Daily, Dec. 2, 2010 – Has email become a luxury discount channel?
Has email become a luxury discount channel?
A growing number of luxury brands and retailers have turned to email messaging as a tool for driving sales through significant discounts. Should they?
Lancome, Aveda most digitally competent upscale beauty brands: study
Lancome and Aveda are the high-end beauty brands with the strongest digital marketing strategies thanks in large part to their focus on social media and video, according to a report by L2 Think Tank.
Cartier ramps up holiday ecommerce strategy with dedicated gift store
French brand Cartier debuted the Winter Tale holiday gift store to highlight its selection of jewelry and accessories while driving awareness through a marquee banner ad placement on The New York Times’ Web site on Black Friday.
Hublot strives to keep ahead of innovation curve with iPhone app
Swiss watchmaker Hublot is aiming to keep up with mobile marketing through the launch of an iPhone application that leverages the innovative usage of augmented reality and 360-degree views of its products.
Ralph Lauren, Louis Vuitton and Barneys New York – News briefs
Today in luxury marketing – Ralph Lauren’s digital manifest destiny; Another trio for Louis Vuitton; Will top firings change Barneys’ cool?; Images from Tom Ford’s secret hypercontrolled runway show are out.