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Luxury brands must embrace social responsibility or lose business: study
Luxury consumers are concerned with the social responsibility exhibited by high-end brands and spend their money accordingly, per CIBJO.
Luxury Daily, Sept. 21, 2010 – Luxury brands must embrace social responsibility or lose business: study
Swarovski supports American Cancer Society via cause marketing
Swarovski Elements auctioned off 22 little black dresses this week for its “22 Ways to Say Black” initiative benefiting the American Cancer Society.
Gucci links fashion and art with The Recording Academy
Gucci has announced its three year collaboration with The Recording Academy, best known for the Grammy Awards.
BMW uses iPad app to drive interest among auto enthusiasts
Premium automaker BMW has extended its branded magazine to the iPad platform to engage car buffs in the mobile space.
Saks Fifth Avenue drives consumers in-store via location-based promotions
Saks Fifth Avenue is driving consumers in-store via an offer for Nars lipstick after checking into participating locations on Foursquare.