Why I think 2011 won’t be the Year of Mobile
Catchy title, eh? Now that I have your attention, let me tell explain why 2011 is not looking so bright. And then let me explain how the industry can prove me wrong.
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Gilt Groupe highlights experience gifts to drive holiday strategy
Online flash-sale site Gilt Groupe is launching a dedicated holiday store this month that incorporates items from its Jetsetter and Gilt City brands to round-out a curated selection of experience-based gifts.
Luxury Daily, Nov. 1, 2010 – Gilt Groupe highlights experience gifts to drive holiday strategy
Luxury Portfolio enhances Web experience with 3D property tours
Ultra-upscale real estate network Luxury Portfolio is bringing its realty collection to life by letting consumers launch 3D tours of the properties from its Web site.
Mercedes-Benz boosts awareness of museum via mobile app
Mercedes-Benz has launched a mobile application to promote its official museum in Stuttgart, Germany and worldwide vintage car service.
Shiseido’s Cle de Peau Beaute signs new face for brand advocacy
Cle de Peau Beaute has announced that actress Amanda Seyfried is the new spokeswoman and face of the brand.
A blueprint for luxury brands to go mobile
With the economy on the mend – gullible enough to believe the data – it’s time for luxury brands to get out of hibernation and seriously launch mobile marketing and commerce efforts.
PPR, LVMH, Hermes and Facebook – News briefs
Today in luxury marketing – PPR third-quarter sales beat estimates on Asian demand for luxury goods; LVMH used equity swaps on Hermes; Search is still king, but less so with young adult Facebook users.
How location-based advertising is not just where you are standing
How often have we heard of someone walking by a Starbucks and receiving a coupon for $1 off of their next coffee? But if that same person just drank a cup of coffee from around the corner? Or had never bought a cup of coffee in her life?
Luxury Daily, Oct. 29, 2010 – Audi protects brand image with tailored dealership marketing