Bluefly cements mobile strategy with mcommerce site launch
Online retailer Bluefly.com has extended the reach of its mobile sales strategy with the addition of a smartphone-optimized, commerce-enabled Web site.
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Luxury brands should use SEM to push Free Shipping Day offers
Luxury retailers participating in Free Shipping Day on Dec. 17 should focus their search engine marketing strategy on boosting visibility and awareness of their shipping offers, according to research by Marin Software.
Gucci, Alfa Romeo and search engine marketing – News briefs
Today in luxury marketing – Gucci celebrates La Dolce Vita; Alfa Romeo unveils We Are Giulietta photo-mosaic; Online ads and search results leave lasting impressions, even if consumers do not click.
Last-minute holiday mobile marketing tips
Approach your holiday mobile marketing campaign the way you would plan to host a holiday dinner.
Luxury Daily, Nov. 2, 2010 – Luxury retailers vie for holiday dollars with heavy discounts
Luxury retailers vie for holiday dollars with heavy discounts
Luxury brands looking to regain their swagger this holiday season have started to offer significant discounts on items in-store and online.
Bulgari pushes fragrance line via online, mobile games
Italian designer Bulgari is raising awareness of its Bulgari Man fragrance by engaging consumers with a branded game available on a PC and mobile-optimized Web site as well as an iPhone application.
Upscale brands should identify high-value email subscribers: Epsilon exec
Luxury brands that can consistently produce timely and relevant email messaging stand to win big with high-value subscribers who prefer frequent communication.
Apple grabs 95pc global tablet market share: study
Global tablet shipments surpassed 4 million units in the third quarter of 2010 and Apple was the clear market leader, capturing 95 percent global share and beating Android into second place.
Bloomingdale’s, Marc Jacobs, Tory Burch and China – News briefs
Today in luxury marketing – Marc Jacobs, Tory Burch design Bloomingdale’s shopping bag; Selling to China’s luxury market 101; How online private sales work and how businesses can get involved.