Luxury auto sector thrives as consumer leasing picks up
The luxury auto sector is growing despite tepid market conditions as high-end brands win consumers over with attractive leasing options.
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LVHM, Gilt Groupe, Christian Louboutin and BMW – News briefs
Today in luxury marketing – French regulator to examine LVMH swoop on Hermes; The first time Gilt Held a Christian Louboutin Sale, 45,000 women tried to buy the same pair of shoes at once.
How to defend the brand with apps
Whatever the choices marketers make, it is worth noting: Brands are still something to be treasured and controlled.
LVMH stake in Hermès: When will the other shoe drop?
LVMH made a power play with its 17-percent acquisition of Hermès that casts uncertainty on the future of the independently owned French fashion house.
Luxury Daily, Oct. 26, 2010 – LVMH stake in Hermes: When will the other shoe drop?
Ritz-Carlton/Abercrombie & Kent synergy to grow hotel bookings
The Ritz-Carlton Destination Club and Abercrombie & Kent Residence Club have teamed up to offer consumers an expanded list of luxury destinations.
Bentley pampers new car owners with bespoke suit offer
Luxury automaker Bentley Motors has teamed up with men’s custom clothing brand Astor & Black to offer new car owners a bespoke suit.
Montblanc touts corporate responsibility with educational philanthropy
Luxury goods brand Montblanc is donating a year-long subscription of Lapham’s Quarterly to 300 New York public high schools and libraries in support of art and education.
BMW upgrades iPad magazine platform to promote history, new vehicles
German automaker BMW has launched a new iPad application for its branded magazine that promotes its history and vehicles via interactive rich-media content.
Conde Nast, BMW and Generation Y – News briefs
Today in luxury marketing – Conde Nast relocates Style.com to Fairchild Fashion Group; BMW plans to test short-term car rentals; What today’s young adults believe.