Rue La La claims 13pc of revenue comes through mcommerce
NEW YORK – Flash-sale site Rue La La now drives 13 percent of its revenue through mobile channels since debuting several applications and a mobile-optimized Web site in the past two years.
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Luxury market faces spending drought through 2020: Unity Marketing
NEW YORK – The tough economy has permanently reined in the purchasing habits of many affluent consumers and upscale brands should expect conservative spending until Generation Y enters the luxury market in 2020.
Cachet LA launches online concierge service for affluent male travelers
Ecommerce destination Cachet LA launched this week to offer affluent men traveling to Los Angeles access to high-profile events, restaurants, hotels and a 24/7 concierge service.
Jaguar promotes XF sedan via black-tie charity event
British automaker Jaguar is sponsoring the 19th annual Ringside for Mercy’s Sake black-tie event, featuring a boxing showcase and luxury auction in support of Chicago’s Mercy Home for Boys and Girls.
Neiman Marcus, Hermes and luxury automakers – News briefs
Today in luxury marketing – Neiman Marcus gives fashion bargain hunters a final shot; Banks face big losses after LVMH swoops on Hermes shares.
Luxury Daily, Oct. 27, 2010 – How Bergdorf Goodman understands the new luxury purchase funnel
How Bergdorf Goodman understands the new luxury purchase funnel
Bergdorf Goodman has adjusted to consumer fragmentation across communication channels by tightly integrating its print, direct mail, online and mobile strategies to push its fall 2010 collections.
David Yurman remodels ecommerce site to offer richer brand experience
Designer David Yurman has remodeled its site, offering consumers a branded ecommerce experience.
Gilt City acquires Bergine.com to accelerate West Coast expansion
Gilt City has acquired Bergine.com to combine two local leaders of luxury services and experiences.
HauteLook enables mobile flash sales via iPhone app
HauteLook.com is letting consumers use their iPhones to buy discounted luxury items from its flash sales with the launch of a new mobile application.