Affluent consumers are six times more likely to cut back than spend more on luxury products and services through the end of the year, according to the Luxury Institute.
Gilt Groupe’s travel brand Jetsetter is ramping up its year-end strategy with plans to launch a dedicated holiday gift store and a mobile application this quarter.
The European Cultural and Creative Industries Alliance opposes Google’s new European trademark policy and argues that it could lead to trademark infringement.
Grey Goose vodka hosted its Character & Cocktails charity event at London’s Savoy hotel to raise funds for the Elton John AIDS Foundation.
The luxury automotive sector has outperformed the industry at large in 2010 as Audi, Porsche and Mercedes-Benz all increased sales by more than 20 percent year-over-year.
Today in luxury marketing – Lexus, BMW and other luxury brands see sales soar; Five luxury vehicles with plummeting prices.
Personas have become a cornerstone of effective digital programs. Yet, as a steady stream of new marketing mediums such as mobile bubble to the surface, our use of personas has not changed.
LVMH’s revenue is up 19 percent this year, putting the company’s overall take for the first nine months of 2010 at close to $20 billion.
London retailer Harrods is upping the ante by pushing its most expensive gift items at the front of its 2010 Hampers and Gifts catalog despite waning British consumer confidence.
