Audi collects mobile, email data via interactive video initiative
Audi is bolstering its database of mobile and email information by offering $100 off a special driving workshop to consumers who opt-in via a new interactive video initiative.
Search Results for:
Consumers on budget still buy luxury beauty goods: study
Consumers see beauty goods as necessary to maintaining their lifestyle and show willingness to shell out extra money for products offered by high-end brands.
Mercedes-Benz marks 125th anniversary by supporting Hurricane Katrina relief efforts
Mercedes-Benz USA executives and dealers met in New Orleans to celebrate the luxury automaker’s 125th anniversary by planting 125 trees in New Orleans City Park.
Barneys, Porsche, BMW and Vogue – News briefs
Today in luxury marketing – Luxury retailer Barneys Co-Op grows in Brooklyn; Porsche motors back; BMW setting up for U.S. luxury car market recovery.
Advancing mobile technology transforms retail
Retailers, marketers and service providers are at the brink of a massive technological opportunity to evolve the retail experience.
Ralph Lauren, Louis Vuitton named digital geniuses for social, mobile efforts
Louis Vuitton, Ralph Lauren and Coach have the luxury sector’s highest digital IQs because of their attention to social media and mobile, according to L2 Think Tank.
Luxury Daily, Oct. 14, 2010 – Ralph Lauren, Louis Vuitton named digital geniuses for social, mobile efforts
Waterford Wedgwood unifies brands in remodeled ecommerce platform
Waterford Wedgwood Royal Doultan is bringing its three brands together in one ecommerce experience to push greater consumer engagement online.
Los Angeles Philharmonic trumpets commerce-enabled application
The Los Angeles Philharmonic Association is launching its third mobile application, LA Phil, in celebration of the Los Angeles Philharmonic’s 2010-2011 season.
Luxury marketers must ramp up paid search spend to maintain visibility
Luxury brands should increase spend on search engine marketing to keep pace and maintain visibility in a competitive paid search market, according to SearchIgnite.