Harrods pushes weekend discounts to bolster CRM strategy
London’s Harrods offered in-store and online discounts for shoppers who signed up for its rewards program in a move to bolster its customer relationship marketing.
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Luxury brands can drive ecommerce sales via online lead generation: study
Luxury brands need to be using online lead generation to reach out to consumers on the Internet, according to research by Econsultancy and Clash-Media.
Diane von Furstenberg, Audi and Valentino – News briefs
Today in luxury marketing – Diane von Furstenberg is launching a beauty line; Volkswagen’s plan for world dominance begins with a $90,000 Audi.
Five mistakes to avoid in mobile commerce this holiday season
With mobile’s ability to be nearly instant at communicating a message or offer, it becomes a must-have tool in retail sales. But beware – there are some major pitfalls in mobile commerce.
Luxury brands must push ecommerce harder this holiday season
Luxury brands must use the reach and convenience afforded by online shopping to offset consumer restraint in the face of a still-tepid economy this holiday season.
Luxury Daily, Oct. 8, 2010 – Luxury brands must push ecommerce harder this holiday season
London’s Savoy Hotel smartens brand with world’s first Green Butler Service
London’s Savoy Hotel will re-open with what it claims to be the world’s first Green Butler Service available to hotel guests.
Mercedes-Benz targets iPad market for 2011 E-Class line
German automaker Mercedes-Benz is promoting its 2011 E-Class with an in-application advertising campaign on The New York Times’ Editors Choice iPad application.
Mobile hotel booking to reach $76M in 2010: Northwind exec
Mobile booking will account for $76 million in revenue for hotels this year, making it a necessity – not a luxury – for upscale travel and hospitality services.
FTC crackdown on green claims impacts luxury brands
The Federal Trade Commission has proposed revisions to the Environmental Marketing Guides, which could have an impact on luxury brands that claim to be eco-friendly.