Tory Burch encourages mobile shopping via free shipping offer
Designer Tory Burch is targeting high-end consumers via a mobile optimized site that offers free standard shipping on mobile orders until mid-October.
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Social media marketing is crucial to driving luxury sales
Word-of-mouth is a powerful driver of luxury purchases because shoppers trust their friends, family and even strangers online to give them recommendations far more than they trust advertising messages.
Behavioral data is key to delivering personalized offers in luxury retail: study
There is a growing realization that the best way to know what consumers want from a retailer is to enable ways for them to speak with the company directly, rather than trying to guess based on past purchase history.
Maserati raffles off 2011 GranTourismo Convertible to support scholarships
Many new, vintage and rare Maserati sports cars led New York’s 66th annual Columbus Day Parade on Fifth Avenue.
Diane von Furstenberg signs with id beauty to release cosmetic and fragrance line
Diane von Furstenberg has signed a partnership with id beauty to create its own cosmetics line and will release its first fragrance next year.
Porsche, Facebook and Net-A-Porter – News briefs
Today in luxury marketing – Porsche curbs Facebook threat, shields itself against spying; Net-A-Porter snaps up Koodos.com.
Louis Vuitton, Marc Jacobs ramp up ad spend as market improves
Luxury brands such as Louis Vuitton and Marc Jacobs are spending significantly more on advertising this year as the ad market rebounds from a disastrous 2009.
Luxury Daily, Oct. 11, 2010 – Louis Vuitton, Marc Jacobs ramp up ad spend as market improves
Neiman Marcus embraces Gilt Groupe model with flash sale
Neiman Marcus promoted a midday flash sale held early Friday afternoon via an email campaign sent out to a list of dedicated subscribers.
Lexus boosts brand with launch sponsorship of Esquire iPad app
Lexus is promoting its 2011 IS line of sedans with interactive rich-media units as part of an exclusive launch sponsorship of Esquire magazine’s iPad application.