Mobile phone ranked most used electronic device: Forrester
Forrester’s largest annual survey of Americans’ technology adoption finds that 73 percent of the 37,000 respondents claim the mobile phone is the electronic device they use the most.
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Porsche, Gucci and Restoration Hardware – News briefs
Today in luxury marketing – Porsche unveils limited edition 911 Speedster; Yachts: The mother of all markets for the financially profligate.
Marc Jacobs advances digital strategy with emphasis on mobile engagement
Designer Marc Jacobs has finally taken the plunge and launched an ecommerce site to generate new revenue opportunities via online and mobile.
Luxury Daily, Sept. 22, 2010 – Marc Jacobs advances digital strategy with emphasis on mobile engagement
Why would LVMH launch a luxury Web site that does not sell anything?
When Louis Vuitton Moet Hennessey launched a luxury lifestyle Web site that is not commerce-enabled, industry spectators wondered why.
Lexus aims to boost brand image via exclusive perks
Carmaker Lexus is hoping to boost brand favorability in Britain by offering exclusive perks at Scotland’s posh De Vere Cameron House resort.
Bloomingdale’s makes mobile site more social with interactive user reviews
Bloomingdale’s is letting consumers read and contribute reviews about designer products via a new feature on the company’s mobile site.
Stella McCartney Kids promotes launch with multichannel promotion
Fashion designer Stella McCartney has announced the November launch of her first children’s collection, Stella McCartney Kids.
BMW, Audi, Bloomspot, Ipsos and Deloitte – News briefs
Today in luxury marketing – BMW vs. Audi: The Best Media Plan on Four Wheels?; Luxury deal site Bloomspot gains $9 million in new funding.
Luxury Roundtable