Commerce Marc Jacobs advances digital strategy with emphasis on mobile engagement
By Peter Finocchiaro
Designer Marc Jacobs has finally taken the plunge and launched an ecommerce site to generate new revenue opportunities via online and mobile.
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Advertising Why would LVMH launch a luxury Web site that does not sell anything?
By Kaitlyn Bonneville
When Louis Vuitton Moet Hennessey launched a luxury lifestyle Web site that is not commerce-enabled, industry spectators wondered why.
Multichannel Lexus aims to boost brand image via exclusive perks
Carmaker Lexus is hoping to boost brand favorability in Britain by offering exclusive perks at Scotland’s posh De Vere Cameron House resort.
Mobile Bloomingdale’s makes mobile site more social with interactive user reviews
By Rimma Kats
Bloomingdale’s is letting consumers read and contribute reviews about designer products via a new feature on the company’s mobile site.
Multichannel Stella McCartney Kids promotos launch with multichannel promotion
Fashion designer Stella McCartney has announced the November launch of her first children’s collection, Stella McCartney Kids.
News briefs BMW, Audi, Bloomspot, Ipsos and Deloitte – News briefs
By Staff reports
Today in luxury marketing - BMW vs. Audi: The Best Media Plan on Four Wheels?; Luxury deal site Bloomspot gains $9 million in new funding.
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