Luxury brands buck wasteful email marketing trend: Kognitio
Luxury brands are less susceptible to email marketing miscues such as failure to target and space out messages, per analytics firm Kognitio.
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Net-A-Porter shores up mobile, social media strategy for Fashion Week
Online retailer Net-A-Porter.com has been making big moves in the realms of mobile and social media leading up to this week’s Fashion Week festivities.
Harrods rolls out holiday email campaign early to avoid clutter
Harrods of London has already begun promoting its 2010 Christmas hampers for the holiday season, via an email campaign.
Why view-through is a key component of campaign ROI
Can you remember the last time you filled out the order form in the middle of a catalog, mailed it in and awaited your package? Me neither.
Ritz-Carlton rolls out loyalty program for affluent travelers
The Ritz-Carlton is rolling out its Ritz-Carlton Rewards loyalty program, offering consumers a variety of incentives for frequently staying at its hotels.
Luxury Daily, Sept. 16, 2010 – Ritz-Carlton rolls out loyalty program for affluent travelers
Coco Chanel Mademoiselle ad campaign begins filming in Paris
Keira Knightley, the face of Coco Chanel Mademoiselle, was in Paris’ Place de la Concorde recently filming for the fragrance’s newest ad campaign.
Jewelry retailer Michael C. Fina drives foot traffic via QR codes
Jewelry retailer Michael C. Fina is aiming to drive New York window shoppers into its Fifth Avenue location with a new mobile-enabled storefront display.
Luxury brands must regain focus on customer experience: study
Half of luxury consumers have noticed a decline in the quality of high-end products and services, according to Luxury Institute.
Bluefly.com launches shoppable mobile app
Online retailer Bluefly.com launched an iPhone application to let consumers snag clothing and accessories from some of the world’s most coveted designers at discounted prices.