Tiffany, Gilt Groupe, Twitter and Pew Research – News briefs
Today in luxury marketing – Tiffany loses ruling on eBay lawsuit; Gilt Groupe goes local and male; Twitter unveils new features for users, advertisers.
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Luxury Daily, Sept. 15, 2010 – Gucci breaks TV campaign to push Guilty fragrance
Gucci breaks TV campaign to push Guilty fragrance
Gucci broke a multichannel effort that includes a TV ad campaign that first aired during the MTV VMAs promoting Guilty, the luxury brand’s newest fragrance.
Lexus burnishes green credentials with Eco Challenge philanthropy program
Lexus is working to bolster its image as an environmentally-conscious company via its Lexus Eco Challenge education initiative starting late-September.
Conde Nast’s W rebrands to target broader advertiser base
Conde Nast’s W Magazine is undergoing a massive rebranding effort that includes a shift in focus and a revamped Web site to attract new advertisers.
Burberry launches commerce-enabled iPad application
Burberry launched its “Retail Theatre,” letting consumers watch the brand’s 2011 London Fashion Week shows and place orders via its iPad application.
D&G, Burberry and Barneys New York ramp up fall marketing efforts
Today in luxury marketing – Dolce & Gabbana shows reverence for today’s woman via print campaign; Burberry ramps up digital strategy.
Vail Resorts app blends RFID, social media for engagement
Vail Resorts unveiled EpicMix, an app targeting skiers and snowboarders at its five mountain resorts—Vail, Beaver Creek, Breckenridge, Keystone and Heavenly.
Marc Jacobs answers consumer calls with new ecommerce presence
Fashion designer Marc Jacobs will this month jump onboard with other luxury brands and begin selling on its Web site, a good 10 years after many peers began the practice.
Bloomingdale’s pushes mcommerce site via traditional ads to boost holiday sales
With the holidays right around the corner, it is no surprise that Bloomingdale’s is promoting its beefed up mobile presence via traditional marketing channels.