Audi projects M.I.A., Janelle Monáe holograms to light up A3 launch
Audi of America celebrated the launch of its entry-level A3 model with hologram-enhanced performances by musicians M.I.A. and Janelle Monáe.
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Ralph Lauren debuts conversational AI stylist for app users
The U.S. fashion brand’s new digital shopping experience is powered by Microsoft Azure OpenAI.
Louis Vuitton launches new menswear campaign, global pop-up series
American basketball player LeBron James helps promote a key collection for the French fashion house as it touches down in-store.
Gucci, Christie’s 3.0 fold digital assets into upcoming auction
The fashion house is teaming up with the art player’s dedicated NFT platform for the “Future Frequencies” sale — bidding begins July 18.
How luxury retailers can stand out in a world of imitations
How can brands now differentiate authentic purchases from these near-mirror images and make their authentic offerings more appealing, and justify the price premium of going legitimate?
Christian Louboutin breaks cosmic ’50s-themed campaign for Starlight Collection
The playful Christian Louboutin campaign brings whimsy to the forefront, letting consumers explore galactic products while feeling grounded in the familiarity of 1950s cocktail clubs.
Digital-first Gen Z affluents pushing luxury to go virtual
With younger consumers accumulating and spending more wealth, especially in Asia, luxury brands will have to adjust to ensure marketing strategies and digital offerings remain engaging.
BMW unveils its ‘technological flagship’ for new era in mobility
German automaker BMW has revealed its next-generation electric vehicle, as it hopes to become more competitive in the increasingly crowded luxury EV space.
Mercedes-Benz USA, Microsoft launch first mixed-reality automotive maintenance system
Mercedes-Benz USA is collaborating with Microsoft Corp. on remote automotive maintenance using mixed reality software technology.
Phillips Watches head of digital strategy: “Collectors were quick to accept digital sales”
Arthur Touchot, specialist and head of digital strategy for auction house Phillips’ watches department, shares his insights on the transformative journey of watch auctioning during the age of pandemic.