Alexander McQueen casts Kate Moss in fall ads
British fashion house Alexander McQueen has chosen supermodel Kate Moss as the face for its autumn/winter 2019 collection.
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Balenciaga captures private, everyday moments in winter campaign
French fashion label Balenciaga is continuing its playful balance of originality and accessibility by featuring real-life couples in its winter 2019 campaign.
Selfridges leverages digital creativity in expansive effort
British department store chain Selfridges is looking to bring the future of fashion to shoppers by working with digital artists on a new multichannel initiative.
Luxury and pranks go hand-in-hand on April Fools’ Day
As the trickster holiday of April Fools’ Day takes place, luxury brands are showing that the day is not just for friends and family.
Le Bon Marché gives technology a chic makeover in experiential campaign
Parisian department store Le Bon Marché is joining the throngs of luxury retailers transforming the physical space to go beyond simply showcasing products. But its focus on geek chic puts a new spin on the idea.
Top 5 brand moments from last week
Collaborations, Valentine’s Day celebrations and spring launches were in full bloom, with luxury brands taking to all forms of media with their new campaigns.
Balenciaga brings low-budget motif to high-fashion campaign
French fashion house Balenciaga is continuing to go against the grain with its latest campaign, which centers on a one-of-a-kind short that takes cues from a low-budget sci-fi film.
Influencer marketing – Luxury Memo special report
Luxury has traditionally been about exclusivity, but the rise of influencer marketing has opened up even storied houses to wider audiences.
Influencer marketing – Luxury Memo special report
Luxury has traditionally been about exclusivity, but the rise of influencer marketing has opened up even storied houses to wider audiences.
Influencer marketing – Luxury Memo special report
Luxury has traditionally been about exclusivity, but the rise of influencer marketing has opened up even storied houses to wider audiences.