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Jewelry

How Christie’s marketed its record-setting royal auction

October 1, 2019

An Art Deco emerald, sapphire and diamond belt-buckle brooch by Cartier fetched $1.545 million (estimate $500,000 to $700,000) in Christie's Maharajas & Mughal Magnificence auction held in New York June 19. Image credit: Christie's An Art Deco emerald, sapphire and diamond belt-buckle brooch by Cartier fetched $1.545 million (estimate $500,000 to $700,000) in Christie's Maharajas & Mughal Magnificence auction held in New York June 19. Image credit: Christie's

 

By Sarah Jones

NEW YORK – Auction house Christie’s used global multichannel, multisensory outreach to engage clients for its recent $109 million Maharajas & Mughal Magnificence sale.

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  1. Day's wrap: Condé Nast Traveler, Kering, Rolls-Royce and Norwegian Cruise Line
  2. Condé Nast Traveler launches Global Advisory Board, marking major editorial investment
  3. TikTok creators key to luxury beauty's current boom: Launchmetrics
  4. Kering sets new sustainability goal for 2035
  5. Gucci connects gender equity, sustainability via podcast episode
  6. Condé Nast Traveler, Kering, Rolls-Royce and Norwegian Cruise Line
  7. Frequent flyers, international buyers expressing interest in investing stateside: Coldwell Banker
  8. Tory Burch cofounder: Tailoring in-store experience vital for brands
  9. China’s cosmetics and beauty sales rebound for the first time since July
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