The first part of a five-year redevelopment plan for London’s posh Sloane Street is already underway, with a new Web site and brand ambassadors shepherding shoppers this holiday season to support luxury brands on that velvet stretch of the British capital.
Christian Dior, Giorgio Armani and Balenciaga touted recent collections in the fifth issue of Fairchild Fashion Media’s Style.com/Print magazine to attract fashion-savvy readers to the bi-annual publication.
U.S. label Michael Kors is expanding its social media footprint with its #MKTimeless Tumblr channel that connects enthusiasts who have affinity for the brand’s watch collection.
New York-based department store Bergdorf Goodman targeted affluent female consumers with a direct mail catalog intended to pique interest in the retailer’s curated gift selections in time for the holiday shopping season.
NEW YORK – Executives from community-based social platforms Vimeo, Tumblr and SoundCloud shared how brands can create individualized and curated content that extends beyond the average campaign effort at ad:tech New York 2013.
Department store Barneys New York strengthened its association with handcrafted and artisan-made merchandise sold in its stores through the retailer’s annual Artisan Day Oct. 26.
Advertisers such as Chanel, Giorgio Armani and Hermès are pushing jewelry and accessories lines in The Wall Street Journal supplement WSJ. magazine’s inaugural “Fashion Resort & Winter Travel” October issue to complement the publication’s fashion-focused content and elevate the reader’s experience.
Luxury marketers Dior, Armani and Gucci featured multiple advertisements in the October issue of Condé Nast’s W magazine to keep products top-of-mind among affluent consumers.
Italian fashion house Fendi is using dual marketing strategies to promote its latest fragrance L’Acquarossa to appeal to the many ages of its enthusiasts.
