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Feb. 23, 2026
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Food and beverage

First-ever global Zacapa campaign hits billboards, broadcasts this month

December 26, 2023

Shot by Dutch filmmaker Caroline Koning, the initiative is given a distinct, colorful look. Image credit: Zacapa Shot by Dutch filmmaker Caroline Koning, the initiative is given a distinct, colorful look. Image credit: Zacapa

 

By Luxury Daily News Service

Ultra-premium Guatemalan rum brand Zacapa is uplifting women in the beverage sector with a new bilingual marketing endeavor.

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  1. 1960s style icon centers summer campaign from Burberry
  2. Balmain Beauty presents first prestige fragrance
  3. Burberry includes consumers in Shanghai journey with social media
  4. The Ritz-Carlton Yacht Collection partners with Johanna Ortiz on deck takeover
  5. Gucci expands ‘La Famiglia’ concept to eyewear
  6. Loewe Perfumes boutique takes shape in Seoul
  7. Rolex continues support for England’s National Film and Television School
  8. Karl Lagerfeld reveals next chapter of ‘From Paris with Love’
  9. Bentley commits to cutting airfreight emissions worldwide
  10. Rolls-Royce opens second Dubai showroom
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