Luxury Daily
World’s leading luxury business publication
Aug. 19, 2019
  1. Chinese travelers want personalized service, embracing experiential: report
  2. BMW MMS campaign achieves 30pc conversion rate
  3. Chopard champions French filmmakers for digital film festival
  4. Register now: LuxeCX: Customer Experience in Luxury conference New York Sept. 25
  5. Should luxury brands stop avoiding ecommerce?
  6. Ferragamo works to stall Chinese counterfeiting with RFID microchip technology
  7. 5pc of advertising spend dedicated to multicultural audiences: ANA
  8. Beauty begins retail strategy overhaul, moves toward standalone stores
  9. Dior looks to virtual reality experience to showcase quality, craftsmanship
  10. Top 10 mobile marketing trends for 2016
The News and Intelligence You Need on Luxury

Subscribe now to get full access for less than $1 per day

Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Retail

Secoo targets Chinese millennials with launch of cocktail nightlife brand

March 20, 2018

Secoo's new cocktail brand is called 24/7 by Secoo. Image credit: Secoo

 

By Danny Parisi

Chinese ecommerce platform Secoo is taking its first step into the world of luxury spirits with the launch of a new cocktail brand.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Chinese travelers want personalized service, embracing experiential: report
  2. BMW MMS campaign achieves 30pc conversion rate
  3. Chopard champions French filmmakers for digital film festival
  4. Register now: LuxeCX: Customer Experience in Luxury conference New York Sept. 25
  5. Should luxury brands stop avoiding ecommerce?
  6. Ferragamo works to stall Chinese counterfeiting with RFID microchip technology
  7. 5pc of advertising spend dedicated to multicultural audiences: ANA
  8. Beauty begins retail strategy overhaul, moves toward standalone stores
  9. Dior looks to virtual reality experience to showcase quality, craftsmanship
  10. Top 10 mobile marketing trends for 2016
VIDEOS
More Videos

MORE IN Retail
Saks partners with Vogue to portray handbag temptation
What is your favorite brand?
HBC committee unable to delay deadline for Catalyst’s amended share offer
Gucci, Louis Vuitton are bridges from streetwear into luxury
Amazon has “destroyed the retail industry”: True or false?
Key branding lessons from the top 4 ecommerce giants



RECENT ARTICLES
Day’s wrap: Aston Martin, Flexjet, Four Seasons, Afar and Magellan Jets
Four Seasons makes cage-free egg commitment
Aston Martin brings bespoke design to owners’ garages

Flexjet appeals to auto aficionados at Monterey Car Week
Magellan Jets offers gift of flight this holiday season
What impact would a recession have on the luxury business?