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Multichannel

Seeking nominations for Luxury Marketer of the Year

December 20, 2011

Midas touch with luxury

 

By Mickey Alam Khan

While the economy is on a slow mend, most luxury brands have shown their resilience and reported strong performance. There is no doubt that marketing is at the heart of efforts to keep demand for luxury products and services alive. So who was the smartest luxury marketer of them all?

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  1. Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms
  2. Guerlain Spa to launch aboard Orient Express Sailing Yacht
  3. Presenting bespoke models, Bentley tributes ‘Dutch Masters’
  4. France welcomes first Case Loewe location
  5. Off the Cuff: A Q&A with The 1916 Company's John Shmerler
  6. Estée Lauder Cos., Jo Malone launch AI scent advisor
  7. Chopard, Boss, Lancôme front AR experience from Snapchat
  8. Luxury Unfiltered: The one question most luxury CEOs cannot answer
  9. New film from Moncler marks return to Winter Olympics
  10. Sephora highlights the integral presence of Black beauty
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Off the Cuff: A Q&A with The 1916 Company’s John Shmerler

France welcomes first Case Loewe location
Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms
Guerlain Spa to launch aboard Orient Express Sailing Yacht