Luxury Daily
The authority in luxury news.
June 14, 2025
  1. Gucci uplifts GG Monogram in throwback campaign
  2. JW Marriott opens first property in Greece
  3. Bentley Home debuts picnic collection
  4. Louis Vuitton forges multiyear partnership with Real Madrid
  5. Dior creates ceremonial window displays from scratch, with scraps, for upcycled exhibition
  6. Luxury Unfiltered: When bronzes go bust, and why the art market is collapsing
  7. L'Oréal to launch #JoinTheRefillMovement campaign
  8. Maison Margiela takes stab at sustainable status in new content for ‘Replica’ refill debut
  9. Patek Philippe, Rolex top annual list of highest-grossing watches at auction
  10. LVMH averts luxury slowdown, revenues up 9pc in 2023
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Research

Segmented email campaigns increase ROI: study

January 12, 2011

 

By Elizabeth Zelesny

computer-stock-2Segmented email campaigns based on consumer behavior is one way to ensure a luxury marketer's email efforts produce strong return on investment.

Since almost half of marketers say email marketing will eventually increase return on investment, luxury brands should take note and develop a strategy to reach affluent consumers. A study conducted by MarketingSherpa found that 57 percent of marketers surveyed are using segmented email campaigns based on consumer behavior, while 43 percent used segmented email campaigns based on cycle.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Gucci uplifts GG Monogram in throwback campaign
  2. JW Marriott opens first property in Greece
  3. Bentley Home debuts picnic collection
  4. Louis Vuitton forges multiyear partnership with Real Madrid
  5. Dior creates ceremonial window displays from scratch, with scraps, for upcycled exhibition
  6. Luxury Unfiltered: When bronzes go bust, and why the art market is collapsing
  7. L'Oréal to launch #JoinTheRefillMovement campaign
  8. Maison Margiela takes stab at sustainable status in new content for ‘Replica’ refill debut
  9. Patek Philippe, Rolex top annual list of highest-grossing watches at auction
  10. LVMH averts luxury slowdown, revenues up 9pc in 2023
VIDEOS
More Videos

MORE IN Research
55pc of consumers planning future EV purchase, BMW Group finds
‘Sustainability is no longer an option – it’s an expectation’: Bain
71pc of CMOs plan to invest more than $10M in AI through 2028: BCG
US remains world’s leading wealth market: Henley & Partners
UK luxury fashion exports to EU down 64pc post-Brexit: Walpole
Luxury dips while tech disruptors drive $10.7T in brand value: Kantar



RECENT ARTICLES
JW Marriott opens first property in Greece
Bentley Home debuts picnic collection
L’Oréal to launch #JoinTheRefillMovement campaign

Canada Goose breaks cold-weather mold with ‘Wild Horizons’ campaign
Off the Cuff: A Q&A with Gustafson Porter + Bowman’s Neil Porter
Regent Seven Seas showcases largest-ever luxury suite