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Dec. 11, 2023
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Luxury legacy created by brand mission and mythology

September 17, 2015

Berluti Allesandro shoe Berluti Allesandro shoe

 

By Kay Sorin

NEW YORK – Marketing strategies are essential to all luxury brands, but especially those looking to move from a premium-priced level to high luxury, according to an executive at the Luxury Retail Summit: Holiday Focus 2015 on Sept. 16.

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  1. Four ways prestige brands can thrive in today's market
  2. ‘Old money’ aesthetic, intimate ceremonies now biggest trends in luxury weddings
  3. Longtime CEO of Lanvin Group steps down
  4. Preloved items from Hermès hold highest resale value: The RealReal
  5. Burberry transforms customer experiences through digital innovation
  6. Mulberry marries mobile, in-store for Chinese Valentine's Day
  7. Pradasphere II returns after nearly 10 years
  8. Rolls-Royce aims for aspirational owners via vehicle customization app
  9. Balmain powers AI sneaker partnership
  10. Nordic nations setting luxury trends of tomorrow
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