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June 2, 2025
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Retail

Selfridges adopts Snapchat-powered AR locker rooms in store

July 10, 2024

The retailer's social media-backed space enables guests to try on sports attire virtually and share products with followers from their devices. Image credit: Selfridges The retailer's social media-backed activation enables guests to try on sports attire virtually and share products with followers from their devices. Image credit: Selfridges

 

By Emily Iris Degn for Luxury Daily News Service

British department store Selfridges is getting ready for one of the biggest global competitions of the year.

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  1. The power of affiliate marketing for luxury brand growth in America
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  4. Follow @LuxuryDaily for the latest in luxury news
  5. Saks dedicates flagship windows to ‘And Just Like That...’ display
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  7. Luxury Group by Marriott International launches ‘Heartbeat of a Destination’
  8. Rolex Testimonees take center stage at French Open
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  10. Off the Cuff: A Q&A with The Residences at The St. Regis Los Cabos' Cameron Kimball
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