Luxury Daily
The authority in luxury news.
March 15, 2026
  1. BMW brings 1986 Art Car to Hong Kong
  2. Burberry unveils collection inspired by Queen Elizabeth II
  3. EssilorLuxottica hosts vision innovation summit
  4. Creative director Marco De Vincenzo steps down from Etro
  5. Nina Ricci loses creative director
  6. Tequila Don Julio returns to Governors Ball
  7. Béatrice Goasglas appointed CEO of Tag Heuer
  8. Luxury Unfiltered: Why aesthetic obsession is breaking luxury hospitality
  9. Berluti lights up Shadow sneaker
  10. Presenting 'XS 2026,’ Boucheron reinvents Quatre collection
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Retail

Selfridges adopts Snapchat-powered AR locker rooms in store

July 10, 2024

The retailer's social media-backed space enables guests to try on sports attire virtually and share products with followers from their devices. Image credit: Selfridges The retailer's social media-backed activation enables guests to try on sports attire virtually and share products with followers from their devices. Image credit: Selfridges

 

By Emily Iris Degn for Luxury Daily News Service

British department store Selfridges is getting ready for one of the biggest global competitions of the year.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. BMW brings 1986 Art Car to Hong Kong
  2. Burberry unveils collection inspired by Queen Elizabeth II
  3. EssilorLuxottica hosts vision innovation summit
  4. Creative director Marco De Vincenzo steps down from Etro
  5. Nina Ricci loses creative director
  6. Tequila Don Julio returns to Governors Ball
  7. Béatrice Goasglas appointed CEO of Tag Heuer
  8. Luxury Unfiltered: Why aesthetic obsession is breaking luxury hospitality
  9. Berluti lights up Shadow sneaker
  10. Presenting 'XS 2026,’ Boucheron reinvents Quatre collection
VIDEOS
More Videos

MORE IN Retail
Saks Global to shutter more store locations
Montblanc opens first Sydney door on historic George Street
67pc of luxury executives predict stable or growing sales in 2026: Deloitte
Thom Browne x Asics hits Selfridges Corner Shop
Gucci drops see-now, buy-now Primavera edit
Annual revenues rise 15pc at The RealReal



RECENT ARTICLES
BMW brings 1986 Art Car to Hong Kong
EssilorLuxottica hosts vision innovation summit
Creative director Marco De Vincenzo steps down from Etro

Private equity gains ground: Bain
Burberry unveils collection inspired by Queen Elizabeth II
Waldorf Astoria Los Cabos Pedregal finalizes large-scale renovation