Retail
April 30, 2018
Selfridges' The Flipside investigates luxury's meaning. Image courtesy of Selfridges
By Sarah Jones
British department store chain Selfridges is immersing consumers in an exploration of luxury’s modern meaning through a multi-sensory exhibition.
{"ct":"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","iv":"968c1fcaada699dc3cc3b3be36ceb429","s":"e98ba772b0c42f6e"}
Share your thoughts. Click here