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Fragrance and personal care

Sephora innovates business practices with mobile buying platform

January 12, 2017

Image courtesy of LVMH's Sephora Image courtesy of LVMH's Sephora

 

By Brielle Jaekel

LVMH-owned Sephora is implementing a new system for its store buyers that runs on mobile for a more streamlined behind-the-scenes operation, making it easier to find new products that will boast well with each store’s audience.

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  1. Luxury Unfiltered: Why traditional management is killing luxury as an asset class
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  3. Louis Vuitton flagship lands in Beijing
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  5. ‘Getting Closer’ campaign from Boucheron links romance with responsibility
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