Retail
September 6, 2018
Sephora works with ModiFace for augmented reality pushes for personalization. Image credit: Sephora
By Brielle Jaekel
LVMH’s Sephora is continuing its streak as an innovator in customer personalization, toping the ranks of Sailthru’s Retail Personalization Index for the second year in a row.
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","iv":"38b258aa7bf0665ec0b578e33bdbbc7a","s":"fac11ee12c0c9873"}
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