Retail
September 6, 2018
Sephora works with ModiFace for augmented reality pushes for personalization. Image credit: Sephora
By Brielle Jaekel
LVMH’s Sephora is continuing its streak as an innovator in customer personalization, toping the ranks of Sailthru’s Retail Personalization Index for the second year in a row.
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","iv":"be93f93b8c8370825bc4f56deca37114","s":"e5393a54f5190bfa"}
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