Retail
September 6, 2018
Sephora works with ModiFace for augmented reality pushes for personalization. Image credit: Sephora
By Brielle Jaekel
LVMH’s Sephora is continuing its streak as an innovator in customer personalization, toping the ranks of Sailthru’s Retail Personalization Index for the second year in a row.
{"ct":"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","iv":"3eeb13a0af8628b6095a662688f9582e","s":"becf2ee27c38f314"}
Share your thoughts. Click here