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Retail

Service, entertainment – not technology – shaping retail’s future

August 21, 2019

Simon Malls shopping center Bricks-and-mortar retail must continue to adapt. Image credit: Simon

 

By Sarah Ramirez

Retailers need to ensure technology enhances the shopping experience without distracting from human interactions, as today’s consumers still desire quality service over innovative technology.

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  1. Burberry crowns student winner of Reimagining Materials competition
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