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Home furnishings

Sferra tests US direct retail waters with first pop-up store in Southampton on East Coast

June 11, 2020

Sferra merchandise on shelves in the new pop-up store in Southampton Village, a favorite getaway for wealthy New Yorkers. Image courtesy of Sferra Sferra merchandise on shelves in the new pop-up store in Southampton Village, a favorite getaway for wealthy New Yorkers. Image courtesy of Sferra

 

By Luxury Daily News Service

Italian linens and lifestyle brand Sferra has opened its first retail store in the United States, offering a vote of faith for bricks-and-mortar even as that channel emerges from COVID-19 lockdowns worldwide.

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  1. Swarovski marks 125 years with anniversary collection to attract millennials
  2. Day's wrap: Kering, Cartier, Ferrari and Suzy Menkes
  3. What Google's new policy on counterfeit goods listings means for luxury brands
  4. Cartier turns to China, South Korea for upgraded Pasha de Cartier watch launch
  5. Bergdorf Goodman's Darcy Penick: Luxury Woman to Watch 2019
  6. Dior appeals to product-conscious consumers with sustainable skincare
  7. Digital marketing needs to evolve customer experience: Forrester
  8. Gucci takes AR tech to Snapchat for footwear virtual trial and eventual purchase
  9. Porsche Design, matching bespoke capability for cars, to enable 1.5M design options for wristwatches
  10. Fashion mirrors social movements with brand activism
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