Fragrance and personal care
July 6, 2016
Shiseido's Rouge Rouge lipstick collection
By Jen King
Japanese beauty brand Shiseido is puckering up to a younger consumer demographic via a connected digital experience.
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","iv":"7e42854193a014c3686230eb54b6f9c1","s":"5788693beeb5846c"}
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