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Fragrance and personal care

Shiseido leverages technology to secure beauty sector’s future

November 20, 2017

Shiseido believes technology can answer societal issues. Image cerdit: Shiseido

 

By Jen King

Japanese beauty marketer Shiseido is introducing makeup for the digital age, as the cosmetics brand continues to strengthen its relationship with technology.

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  1. Christian Louboutin breaks cosmic '50s-themed campaign for Starlight Collection
  2. Moncler transforms timeless Tod’s for new capsule release, classic face fronts campaign
  3. Columbia MBA LEF class to Cartier: Welcoming experience, storytelling and communication are key
  4. Data-driven creative helps brands go from global to local
  5. Consumers put new spin on old fashion trends for 2023: report
  6. LVMH buys key Italian jewelry manufacturing partner Pedemonte Group
  7. Halston enters sleepwear segment with Australian brand Homebodii
  8. Lanvin Group absorbs South Korean seller as potential of domestic market grows
  9. Hennessy marks World Soil Day via agroforestry viticulture program
  10. Estée Lauder Cos., in major beauty market consolidation, to buy Tom Ford for $2.8B
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