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Sep. 16, 2021
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Marketing

Shopper marketing influences long-term behavior in digital age: report

July 27, 2016

Millennial consumers have diverse motivations for shopping Millennial shopper

 

By Forrest Cardamenis

Once a vehicle for driving short-term sales, shopper marketing now plays a role in motivating behavior, according to findings from the Association of National Advertisers and GfK.

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  1. Millionaires redefining luxury as wealth and health
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  4. Audi offers vision of progress in Janelle Monáe campaign
  5. Delvaux takes miniature charms around the world
  6. Day’s wrap: Kenzo, Neiman Marcus, Valmont and The Luxury Collection
  7. Kenzo, Neiman Marcus, Valmont and The Luxury Collection
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  9. Valmont teams with Jet Edge, Montage for in-flight skin treats
  10. New York, San Francisco lag behind domestic travel surge
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Kenzo, Neiman Marcus, Valmont and The Luxury Collection