Marketing
July 27, 2016
Millennial shopper
By Forrest Cardamenis
Once a vehicle for driving short-term sales, shopper marketing now plays a role in motivating behavior, according to findings from the Association of National Advertisers and GfK.
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","iv":"1abcaa40303eaef3782b39b8265ee0e1","s":"4079a02f8555d00e"}
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