Marketing
July 27, 2016
Millennial shopper
By Forrest Cardamenis
Once a vehicle for driving short-term sales, shopper marketing now plays a role in motivating behavior, according to findings from the Association of National Advertisers and GfK.
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","iv":"ca557f5afee019d0d40abc0b2c925547","s":"6afc8fbda48f6ac0"}
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