Marketing
July 27, 2016
Millennial shopper
By Forrest Cardamenis
Once a vehicle for driving short-term sales, shopper marketing now plays a role in motivating behavior, according to findings from the Association of National Advertisers and GfK.
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","iv":"0023ae1333c896fd371548b6bd9983a9","s":"f16ed17c12722fd1"}
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