Marketing
July 27, 2016
Millennial shopper
By Forrest Cardamenis
Once a vehicle for driving short-term sales, shopper marketing now plays a role in motivating behavior, according to findings from the Association of National Advertisers and GfK.
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","iv":"d85909c46db653f081a1e11bf289a41e","s":"2a973e970bee702b"}
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