Marketing
July 27, 2016
Millennial shopper
By Forrest Cardamenis
Once a vehicle for driving short-term sales, shopper marketing now plays a role in motivating behavior, according to findings from the Association of National Advertisers and GfK.
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","iv":"80df959366450518a7011abae6d423d3","s":"f11bf5f64c8b5489"}
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