Marketing
July 27, 2016
Millennial shopper
By Forrest Cardamenis
Once a vehicle for driving short-term sales, shopper marketing now plays a role in motivating behavior, according to findings from the Association of National Advertisers and GfK.
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","iv":"dcfd2892c008bc22889d97bce314f630","s":"e84eaf2f8e87ee6f"}
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