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Jan. 23, 2020
  1. Kenzo is first LVMH fashion label to open on Alibaba’s Tmall
  2. Day's wrap: Alibaba, Kenzo, Starboard and Sephora
  3. Miu Miu takes artistic approach for spring ads
  4. Cruise line retail is about relationship building: Starboard exec
  5. Starboard to sell private-label Sephora cosmetics for first time at sea
  6. Urban air mobility is simultaneously time saver, status symbol: Blade exec
  7. Alibaba cites strides in IP protection efforts with brand, tech help
  8. Heard at NRF: Contradictory conversation from vendors – “Unified” but “Decoupled”
  9. Consumers more apt to call on travel advisors for complex, costly trips
  10. Burberry, Barneys, German automakers and Jaguar Land Rover - News briefs
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Marketing

Shopper marketing influences long-term behavior in digital age: report

July 27, 2016

Millennial consumers have diverse motivations for shopping Millennial shopper

 

By Forrest Cardamenis

Once a vehicle for driving short-term sales, shopper marketing now plays a role in motivating behavior, according to findings from the Association of National Advertisers and GfK.

To read the entire article, please subscribe or
 
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  1. Kenzo is first LVMH fashion label to open on Alibaba’s Tmall
  2. Day's wrap: Alibaba, Kenzo, Starboard and Sephora
  3. Miu Miu takes artistic approach for spring ads
  4. Cruise line retail is about relationship building: Starboard exec
  5. Starboard to sell private-label Sephora cosmetics for first time at sea
  6. Urban air mobility is simultaneously time saver, status symbol: Blade exec
  7. Alibaba cites strides in IP protection efforts with brand, tech help
  8. Heard at NRF: Contradictory conversation from vendors – “Unified” but “Decoupled”
  9. Consumers more apt to call on travel advisors for complex, costly trips
  10. Burberry, Barneys, German automakers and Jaguar Land Rover - News briefs
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Burberry, Barneys, German automakers and Jaguar Land Rover – News briefs
Heard at NRF: Contradictory conversation from vendors – “Unified” but “Decoupled”
Day’s wrap: Alibaba, Kenzo, Starboard and Sephora