Marketing
July 27, 2016
Millennial shopper
By Forrest Cardamenis
Once a vehicle for driving short-term sales, shopper marketing now plays a role in motivating behavior, according to findings from the Association of National Advertisers and GfK.
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oogdBXdZEN5BNCLDKZHC8gihLry+43KhpU1lSW8FSxrg8rjTqtKiwbmw79ZdK0rkIqNu+wNp4woUz0xNk8wbVszxMJWVtTC1tStCUrrx5VaaYokmLjCUY+uhrbKDo93USptm0xovyvx3\/imIH1EUCKE0oXXLU1y+ucCeecAkApZiL1EvnB1qh7FxyKPep7PV6jV1p1POw+AgKevHIPpYDwS7wXlGUJLjnSzeJ6YpMUvQ9WCW2TR\/7WZzrQvKCUp2DpW0vQwCklG9b58WJoNkjPILfzMkv69bWgjjdek4P5550bkL7IuCbRfe27v9+u+EDYA1YjeXd3HOIb2GaEWazL7ndH4HvXP5I1oUVIp\/x+FY1otFu8hVB6YwobfB6noZch\/bvh6txoLJXlvb8OG\/hvOtazTGtBHuvdPDKMyIysRlEDh8xPmGKjh\/9S4cbZnsnd8wawFW3ubo8DcxY6vhR2XKnWRWmD1ihkp3ic1hi2VZ7YWflQ8twlZ1mgNdM+PAO5NYCiy97Wonop3WH6zjMiU0kVumlWo1d\/UvKOKKc0RJG9nUylIfYr6FoEo8Y4EiuiJxS+35\/Hfy7797x4a6DiIRql4QQ3fuzG6tSScfry70\/O2uLlPOyQQm+KWBHvH8P\/SqMLSC1N17mQxX\/lx+K9MceHFLBdYm8t4wBKjoNrEOgVdM0nAmGVYGGIk9O3WaP9u4XffxPp4scLD+idTRh68VgZNc0XD\/Yxahkaig9iA\/C\/TOmrPq6zAglSQ2r7KfN9IB6FcT\/2Z5RfZ0S56xtdh1nvKh6Qj1Osn+gQmJpxD\/F6vBSlmDw5iB1ZaBrQ8jxaE09kG9ggnVN+6w\/zP3fGoYOonxhDebBNDTIe8FLVfIF8QUG8wVe8\/fnwIEbFH5dcqsBS\/1fTic\/MkmPCFgvIv5w8bbCbSd7ouV8GEdaLcxF8clozmEM5ea43xRhVusbVRYQY5eVXeQMdazsbPH8VoEpJdsNQQiz2ILVsL\/bTj9dadkrOsqhPPSbgdIBBfJYySBFhLf3Q4GqZb5hfMMVGeplebUJJHKrZXr5TR18JewoulYcfM2nJYeJTevwJVjpa23qD4LlAuQtZjwNLHITiK2yR5EbmT2RbJ+767xOtilwwEtM8d2op7McFx38ZeRN2Urei8UXuLLEHRjXh3nCA7rqOpMpmWhmTwOa\/kLf7gxNBm\/9fqb2EEnTkhU2goiJVoMGmHsgI5xoNyKmgr0gNad4vw1qG+OyaNVAO69YmKZVADRrh8gr8\/sRVgVTWjR5r\/YnV\/LOYd4\/zGpHDxx8XVrgOSyslYP5D27V2QdC7YeRNOXX4RxU067WMT8cQFJeyk\/kkfHMXa4MOf4aWsj+zoSXUlpbcdd5MHOKEfn\/8ZvhVkLrQt6WHdg6tbZc453VURfMybrD\/GAvlDv\/ymtRL2gKIEoHVrOgPazXunqmSfE+wQ+bob1+4tDCdEJmJbaa11AHnCL2ygumAFfDeczmVKqVp0xw1h\/eY6oRq2sFpEhRvFVScVT0lMihfGV2ZISMdwJy1RbcE2pRGZBh3gb1WqWzoIyAW+uBjVy3i7dAry2VTQh5DnCwAfS77\/fUHjkZOYMrR7E72DEOYXtYRUxKfhFkph7\/eAtPkizQ\/lPu2ltdHxH4nn+FpqyFLcuUOMRMmhzdR13GyRR9f+QlPlSJPEsyDWG5UdTvFkQ8+WhxlxfSlmejSpBduUZ6hZMfd9ky0F1WRGSQN5JZIlgJ259IooW8vv8xjlwFYUKgDS6oqv43hMUoi4HoaPS3YPTXgkqaumHNlDu29Hax7WH9rEFU6F1SHI8rUUrf6PbepnBzRRrOQ+B4heFk00tpomxn0NjNSJCIC6K6vRasxawbPViB9xBsVPtNeyEGsOr2mSQodeyF+tdJ65AEDCpHa06awX\/rlDbUJCzHek3bHgL34FQfqcn20hcwOrmkBHzEbTf9fULXj4mGh1qls2yXatYPH1q8WHQqEN\/SXCLHsiIEuybIXKNz9l+XfCObBtResClvVItF++X1K5U7wxpYqFAV25l\/LMYW7g77jB6\/5ASBSKOqywhDUJ96AZ8bR\/jrpDdgLUa0rsiJkjkDbshlgaTAKIKjq7J5nD+YBrLZvrbL1ajA4NxVpAmq9f19IJstj2BjdeyNHWzJ4pv1jQXzsF0u4jlzoQd5lw0YxRarB8Dj1dhU56EmJQzCzAAaJDkFbAKhku+phQAGck+b7g0tBrM5ctzpz7XTB5YYBPp+IBj8m5idygO8o0rJicl4vcbpZy4k5fSgRF72A15ZUZL22grClsq26rpMrNF6xn2NVlVIyW5xq67dRNSttaqgx1tGlTUEXUaAr5x7pnGNCjCdhnkt1Gc\/e2uYgMUN5oL122hNNe7RngLA5fSKs\/4m7S2\/YBijU560i0OBELiXFyVQRdZ6sr4Qw0Fe6XQ5hd6VHAUpNGL+lIN+jMG4a5GgcW6ta4CmPTWjg28EuuqnSULe0C86KEZgFafXASKNhHBvaTVsKJpDi+LMNfm7fOeSVWYdlt\/\/Fndo8pl6qPuYP32dNWchkUoXcfuQfy0FYtg4Dowug481MgeHvqdWpUJVgpAywb3VOjMN7ziZhh54w2\/h4wtU3NIcCoODRN+CpXcWCgi9Rw2aTPuh+LlChFmrQ5KIcswZBBr1pv9TkH5ae7Vg16ADyC3SWiwr7U5ggVhJ64OOKnG7n8usVcCBgwJoUgqyrHKrGOTq1jxBCmrjhyVKhOZHlJvuAv0ufYd+F3Y9zjbdS4s5v0XhYePaTBWiUwhr6u7o4f1ROV4a1s7ROh2W82DTljAEejOrvG+0zU2HRWB8I77EPgxpCvNZRhHF3GkttWnCNmVHFqplbMQKZ7Zf6R+bYxaXEIU1iewem9xqw1TaLeXgI+DlQljHpg1tlRE6Qy9+9+AhvL9OoI3dunlqwdTZ0WCo9RIoRqqIiYsH+nsU1tRhoRpithOuqrvIa4HHTcBuvo6IP6RtBxApXLfZlKvOTHnS3jNAvCnQADSC4SIhSzLPSMTCaFOO+GpzptMaDklVO5yfoNLuC8gaZ6QQTB+66NrsQ3i1NgG6HbqW7NnlMaq4ouNY2i8nOLCKaTF2pGZAt1DG+Q+slZrVT1vTpfLzkxTrU+xl6H\/go+s+fQYY8Xuv8JqUNxPf29f1TwdISNzIEEFi2hShbFa2ozG4gTvD\/NOp29z3Pgjw431Qy12zO2syIkTj1UUN4AQ8hsNlZRsXHjGz\/LXx4PUX6FNA4OkWxrhbaMYQqNPA39sKT59h+PF+kUfCYYjGSojzTKeqoGVHgUexPvxlzMQaOBynStZJUXhqmA4X7XhwKwfyMIinEMF7CdWxyBDDH68OFJAwu+EmehQi3+HeFPmu6gBSarHIWQ7VF0N79xJe7U6unK7uavNw0oaSVRdsvjSbVFckeAncn3Hp8fAmSMhypDf8M02QutKPlRnDpR3vjbbfGjo5z8e8J+Cmwy\/eftSFn7kzmTjeShFD5knjDls2bJdhnCo9xu7X44JSPTAsWDvrheoJTYkpFbLcWISGRZ1DsKgGDdI\/kV7KAjfXS0m+wZQEXN2K8WI268DeBH16kZebRrGgfKD452MSfGwEFddY5lakpk+FcVG89WxIMLTZ57nUnsimo6Po5D+wcG2gGu1Il6azY1BBeFQIhtTydfWMOsQkH6oZ0vAlN8BIKEkb83rMDnL0Xt0cv4V+myN\/kBUs6BtVdg4MzZsETWzrFVNN88BNbq0Rxj\/EK+Lza7PfOFUmB37syD5mYA4ULQr3c+nCuXH\/rijmUzF9tHo29Ob8tta0n5sYgFnJ5lrkTrHHTVE8YfrOuXw+kSWZH9n555D6sSXkKdxGioLuy1QB+NGpPL5an+1YYK+DnvaDBjQ7jKXOVSupFLbMzG8UOhnR+hcjcQ5rJ2CBANaupNNa8W1xv\/tpLQrFjtsBQemiHd\/e0zuQBjgY31d2KbeuZvyfhkTcTgkBry7kp41rvdv4tpKCGwr6utz64wnvhaz0QClxDNldkgeL9nG5xpsmq3Va1xyin3w0yqrRF1oTU0K1buXZi6EL3K\/0FvpRnbuq0bInfSoQXkunPdt+ARXODAda6VxQPgQvFYl+hg8GS18W9MJnezzHK14yDD7zVMYXfKPEKiklbX1A1flQZkrn8z8WUxSDiq46hLGqKM+dchBf31IJWbX+0frKGkFubf2HSrnXrwb3Th2VTiDiLSXNAZuvSh94jHEfNLNL2vZ3ZMy7lx7hMuImadWcmW1tLxHNkKqlSq0802cwzo8LF\/mx23pPPF9V2+LBL5ULi8rWlVmH2bfUvpXV9tcQdBMuCRDr7hfWhbM6h3uuecJ\/BYgrCC\/\/RWxZu0LM\/AhuOgmqrKlWPqWgdftRXArlJ0lXJLNKiWllxxWlBPXwQ02SEXPrihtfwB8C61KDw3gdJZ5eo40DTWE1jJkYRaMbcR1lyjeUvouxFNfPETx59op60UpuEgVg+f\/exAFaQu3DRE3+sUuXy+sn9Hz+emolmZWFpHnW9WLDSP6XwxzQzRHOlvkBR99w2kzsiTPnBqFnIcEv+sK16US+ADrOUcz2FyLhmQ0InnVX3PFH8hsmanlScWNAKZHLht4C8kFkjqmRLLhlKWKdHLkaceZk1M05y64MFnlyxwFOrbEzYhSdC9\/ajFWz1Z4Lz9FDCzDBAfCFu01oXzzXqtnAiPQcnmG+1fahy0azH1i0pUbWGGrR4FXXY72kZ4KL9odB+5dunlki7WVFc9TuVbI6VenZwu01V6\/Ktfe4zJk904GPnsNlSg0vYQ3wqzxbKP","iv":"86e9e811bfdfb00398993459efc49e12","s":"a5d0483c1bc86c94"}
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