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Aug. 24, 2019
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Marketing

Shopper marketing influences long-term behavior in digital age: report

July 27, 2016

Millennial consumers have diverse motivations for shopping Millennial shopper

 

By Forrest Cardamenis

Once a vehicle for driving short-term sales, shopper marketing now plays a role in motivating behavior, according to findings from the Association of National Advertisers and GfK.

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  1. Should luxury brands embrace TikTok?
  2. Day’s wrap: Stella McCartney, Estée Lauder, Nordstrom, Glenlivet and Retail Store Tours
  3. Service, entertainment – not technology – shaping retail’s future
  4. Stella McCartney creates romantic collection with pop star
  5. How to make platform choices for ecommerce in China
  6. Instagram registers 15x more engagement than Facebook: L2
  7. Luxury hotels can leverage social clout to attract young affluents
  8. Michael Kors enlists real-life jet-setters for travel campaign
  9. Register now: Women in Luxury conference New York May 9
  10. How the smartest brands ensure great CX
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