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Feb. 28, 2021
  1. Estée Lauder empowers Black women to discuss inclusive beauty
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Marketing

Shopper marketing influences long-term behavior in digital age: report

July 27, 2016

Millennial consumers have diverse motivations for shopping Millennial shopper

 

By Forrest Cardamenis

Once a vehicle for driving short-term sales, shopper marketing now plays a role in motivating behavior, according to findings from the Association of National Advertisers and GfK.

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  1. Estée Lauder empowers Black women to discuss inclusive beauty
  2. Brand elevation: Why and how prestige brands have to be built differently in the Digital Age
  3. Gucci illustrates new makeup looks in beauty campaign
  4. Lexus is ‘all in’ with its newest sports sedan
  5. Why luxury lingerie is pandemic-proof
  6. Christian Louboutin being awarded for contributions to fashion artistry
  7. Louis XIII revamps online offerings to better engage tastemakers
  8. Day's wrap: Farfetch, Sephora, Estée Lauder, Sub-Zero Group and L Catterton
  9. Bleu de Chanel dives deep with new campaign
  10. Dior goes for gold with flashy J'adore campaign
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