Retail
October 10, 2018
Retailers and shoppers have different expectations for fashion technology. Image courtesy of Ferragamo
By Sarah Ramirez
Shoppers and retailers are not on the same page when it comes to the future of fashion technology, with many brands investing in high-tech features that have little to no traction among today's customers.
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","iv":"977de9745ff30182f899621adef98bb3","s":"9549ab4bb24fc1ba"}
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