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Out-of-home

Packaging continues branded experience after consumers leave store

September 27, 2011

Net-A-Porter's shopping bags

 

By Kayla Hutzler

 

Packaging is one of the few touch points outside of the store and branded Web sites that upscale brands can directly control and therefore cannot afford to skimp on extending the luxury experience after customers leave the store.

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  1. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
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