Luxury Daily
World’s leading luxury business publication
Oct. 25, 2021
  1. Valentino gives Lady Gaga a voice for self-expression in new fragrance campaign
  2. IWC celebrates ambition with Lewis Hamilton
  3. Day’s wrap: Dior, Zegna, Condé Nast and Maserati
  4. Luxury handbags 200pc less likely to end up in landfill: Fashionphile
  5. Lexus sparks creativity through musical, multichannel campaign
  6. Gucci offers consumers stylish avatars in gaming collaboration
  7. WatchBox expands into Switzerland with headquarters
  8. Louis XIII gets a taste of gamification with immersive experience
  9. Introducing Luxury Women to Watch 2022
  10. Maserati explores Italian craftsmanship with renowned chef
The News and Intelligence You Need on Luxury

Subscribe now to get full access for less than $1 per day

Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Marketing

Should a luxury brand take political sides?

August 22, 2018

Stately, yet understated: Mercedes Maybach 2018 S Sedan grille and lights view. Image credit: Mercedes-Benz USA Stately, yet understated: Mercedes Maybach 2018 S Sedan grille and lights view. Image credit: Mercedes-Benz USA

 

By a Luxury Daily columnist

By Pamela N. Danziger

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Valentino gives Lady Gaga a voice for self-expression in new fragrance campaign
  2. IWC celebrates ambition with Lewis Hamilton
  3. Day’s wrap: Dior, Zegna, Condé Nast and Maserati
  4. Luxury handbags 200pc less likely to end up in landfill: Fashionphile
  5. Lexus sparks creativity through musical, multichannel campaign
  6. Gucci offers consumers stylish avatars in gaming collaboration
  7. WatchBox expands into Switzerland with headquarters
  8. Louis XIII gets a taste of gamification with immersive experience
  9. Introducing Luxury Women to Watch 2022
  10. Maserati explores Italian craftsmanship with renowned chef
VIDEOS
More Videos

MORE IN Marketing
Hermès, Prada fastest-growing luxury labels: Interbrand
China’s latest crackdown could spell disaster for luxury brands in 2022
Achim Marketing Solutions’ Adina-Laura Achim: Luxury Woman to Watch 2022
Long-term trends key for measuring influencer ROI
Why digital reinvention is luxury’s next big game changer
COVID-19 eased techlash, data privacy still an issue: AMA



RECENT ARTICLES
Free webinar Oct. 27: Finances of the luxury home buyer
Free webinar Oct. 27: Finances of the luxury home buyer
Day’s wrap: Dior, Zegna, Condé Nast and Maserati

Condé Nast appoints new editorial head of Vogue Germany
Maserati explores Italian craftsmanship with renowned chef
Zegna reports solid growth in H1, nears pre-pandemic levels