Luxury Daily
The authority in luxury news.
June 18, 2025
  1. Accor teams up with soccer player Kylian Mbappé
  2. Louis Vuitton forges multiyear partnership with Real Madrid
  3. Luxury Unfiltered: When bronzes go bust, and why the art market is collapsing
  4. Luxury is about to have its McDonald’s moment
  5. Dior selects new global ambassador
  6. Louis Vuitton welcomes actor Jeremy Allen White as ambassador
  7. Off the Cuff: A Q&A with Charles & Co.'s Vicky Charles
  8. Kering Eyewear acquires Italian manufacturer Lenti
  9. ‘Gen Z is looking to reconnect with the world around them’: Pinterest
  10. Delvaux, Royal Museums of Fine Arts of Belgium restore artwork
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Marketing

Should a luxury brand take political sides?

August 22, 2018

Stately, yet understated: Mercedes Maybach 2018 S Sedan grille and lights view. Image credit: Mercedes-Benz USA Stately, yet understated: Mercedes Maybach 2018 S Sedan grille and lights view. Image credit: Mercedes-Benz USA

 

By a Luxury Daily columnist

By Pamela N. Danziger

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Accor teams up with soccer player Kylian Mbappé
  2. Louis Vuitton forges multiyear partnership with Real Madrid
  3. Luxury Unfiltered: When bronzes go bust, and why the art market is collapsing
  4. Luxury is about to have its McDonald’s moment
  5. Dior selects new global ambassador
  6. Louis Vuitton welcomes actor Jeremy Allen White as ambassador
  7. Off the Cuff: A Q&A with Charles & Co.'s Vicky Charles
  8. Kering Eyewear acquires Italian manufacturer Lenti
  9. ‘Gen Z is looking to reconnect with the world around them’: Pinterest
  10. Delvaux, Royal Museums of Fine Arts of Belgium restore artwork
VIDEOS
More Videos

MORE IN Marketing
Introducing ‘Heirloomcore’
Luxury is about to have its McDonald’s moment
‘Gen Z is looking to reconnect with the world around them’: Pinterest
Is the sea of sameness killing luxury?
‘Sustainability is no longer an option – it’s an expectation’: Bain
Luxury Unfiltered: Emotions, not transactions, will guide the luxury experience revolution



RECENT ARTICLES
Comme des Garçons sets up shop in Sao Paulo
Limited-edition necklace featured in new Tiffany & Co., Daniel Arsham drop
Genesis to enter new markets in Europe

Cunard takes cinematic approach for latest global campaign
Introducing ‘Heirloomcore’
Belmond unveils refurbished Splendido property