Luxury Daily
World’s leading luxury business publication
Aug. 10, 2020
  1. Leaders of luxury brands and retailers to discuss next steps at Future of Luxury eConference
  2. California's South Coast Plaza offers private shopping appointments in The Pavilion
  3. Registration open: Future of Luxury eConference Sept. 23-24
  4. Consumers increasingly value customer experiences that cut down on contact
  5. The new US consumer mindset
  6. Day’s wrap: Marriott, BMW, Artemest, social media ads and Future of Luxury eConference
  7. Are sales associates the new luxury KOLs post-COVID-19?
  8. Home renovations on the rise as consumers stay home
  9. BMW, Phillips, premium spirits, mobile payments and Future of Luxury eConference
  10. Marriott forges ahead with expansions despited 84pc fall in RevPAR
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Marketing

Single worst brand-building mistake a company can make?

June 10, 2019

Lindsay Pedersen is the author of "Forging an Ironclad Brand: A Leader's Guide" Lindsay Pedersen is the author of "Forging an Ironclad Brand: A Leader's Guide"

 

By Lindsay Pedersen

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  1. Leaders of luxury brands and retailers to discuss next steps at Future of Luxury eConference
  2. California's South Coast Plaza offers private shopping appointments in The Pavilion
  3. Registration open: Future of Luxury eConference Sept. 23-24
  4. Consumers increasingly value customer experiences that cut down on contact
  5. The new US consumer mindset
  6. Day’s wrap: Marriott, BMW, Artemest, social media ads and Future of Luxury eConference
  7. Are sales associates the new luxury KOLs post-COVID-19?
  8. Home renovations on the rise as consumers stay home
  9. BMW, Phillips, premium spirits, mobile payments and Future of Luxury eConference
  10. Marriott forges ahead with expansions despited 84pc fall in RevPAR
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