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Retail

Singles’ Day poised for another record year despite uncertainty

November 9, 2021

Livestreams are a top purchase motivator ahead of Singles’ Day. Image credit: China Luxury Advisors

 

By Sarah Ramirez

Chinese shoppers are ready to open their wallets this Singles’ Day, as 36 percent of consumers are planning to spend more on Double 11 than they did in 2020.

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  1. 2 tips for marketers in the new era of data privacy
  2. Luxury buzzes about bees with conservation efforts
  3. Montblanc inspires the art of writing with ‘Haus’ grand opening
  4. Rolls-Royce reveals third Boat Tail commission
  5. Dior goes for gold with flashy J'adore campaign
  6. W magazine enhances print’s fixed plane via September issue AR activation
  7. Audi offers vision of progress in Janelle Monáe campaign
  8. Dolce & Gabbana taps DJ Khaled for eye-catching collection
  9. Louis Vuitton outsources Father's Day push to consumers via Pinterest
  10. Men spend more on luxury, but shop the same amount as women: report
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