Retail
November 9, 2021
Livestreams are a top purchase motivator ahead of Singles’ Day. Image credit: China Luxury Advisors
By Sarah Ramirez
Chinese shoppers are ready to open their wallets this Singles’ Day, as 36 percent of consumers are planning to spend more on Double 11 than they did in 2020.
{"ct":"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","iv":"72c8fc6a4240826acbd9ecbc0a8a2799","s":"608f6465d2449cbf"}
Share your thoughts. Click here