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Fragrance and personal care

Size does not matter: The allure of beauty samples in China

April 16, 2021

The beauty industry has long relied on samples to hook customers, and China's young consumers want innovative ways to try out new products. Image courtesy of Net-A-Porter The beauty industry has long relied on samples to hook customers, and China's young consumers want innovative ways to try out new products. Image courtesy of Net-A-Porter

 

By Jiaqi Luo

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