Fragrance and personal care
June 12, 2018
Chloe Moretz for SK-II Bare Skin Project. Image credit: SK-II
By Brielle Jaekel
Beauty marketer SK-II is simultaneously touting its flagship facial treatment while also encouraging women not to feel as though they need to wear makeup in a multifaceted crusade for bare skin.
{"ct":"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","iv":"947b142267b7600d11a1ce1aec999630","s":"7f4f65bf5c7210e9"}
Share your thoughts. Click here